Marketing 1 online FHNW / Chapter 1
Kapitel 1
Kapitel 1
Set of flashcards Details
| Flashcards | 35 |
|---|---|
| Language | English |
| Category | Marketing |
| Level | University |
| Created / Updated | 18.11.2013 / 18.12.2016 |
| Licencing | No Copyright (CC0) |
| Weblink |
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| Embed |
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Goals of Marketing
Attract new customers by promising superior value
Keep and grow current customers by delivering satisfaction
Define Marketing
The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return
What is the old view of Marketing?
Making a sale - telling and selling
What is the new view of Marketing?
Satisfying customer needs
Define: customer needs
States of felt deprivation
Define: customer wants
The form human needs take as they are shaped by culture and individual personality
Define: customer demands
Human wants that are backed up by buying power
Different types of needs
Physical needs (food, clothing, safety)
Social needs
Individual needs (Leraning, self-expression)
