Int. Tourism
Prof. Dr. Klemmer
Prof. Dr. Klemmer
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Kartei Details
| Karten | 37 |
|---|---|
| Sprache | English |
| Kategorie | BWL |
| Stufe | Universität |
| Erstellt / Aktualisiert | 01.06.2014 / 11.06.2014 |
| Lizenzierung | Keine Angabe |
| Weblink |
https://card2brain.ch/box/int_tourism
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| Einbinden |
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What are the the Supply Components of the tourism industry?
- Natural resources
- Bodies of Water
- Landforms
- Flora, Fauna
- Built Environment
- Infrastructure
- Roads, sewage systems, communication network, commercial facilities (stores)
- Superstructure
- accommodation
- restaurants
- recreation/ entertainment facilities
- Infrastructure
- Operating Sectors
- Transportation sector
- Accomodation sector
- Food service
- Attractions and events
- Sociocultural resources
- Lifestyle
- Architecture
- Food
- Folklore, Festivals, arts ans crafts
- Tradition
- Spirit of hospitality
What are demand characteristics of the tourism product?
- Elastic demand (price sensitive)
- Fluctuation in demand (peak-/offseason)
- but supply stays the same consequently industry had to deal with either low occupancy or overcrowding
- to deal with fluctuation:
- Price differential (other clientile)
- try to lengthen the high season
- but supply stays the same consequently industry had to deal with either low occupancy or overcrowding
Which factors influence the effective demand?
- Propensity (predisposition to travel)
- Psychographics
- Demographics
- Economic status
- Resistance (destination attractiveness)
- Geographic distance
- Cultural distance
- Cost and quality of tourist service
- Seasonality
Which tourism statistics can be distinguished?
- Statistics of volume- quantity of tourist flows
- Visitor arrivals, visitor days/nights
- Border Method, Destination Method
- Tourist characteristics - quality of the tourist flows
- Expenditure statistics - flow of money earned in one place and spend in another
What is the GDP, T&T, TSA?
GDP= gross domestic product
T&T= total internal Travel &Tourism spending of tourists
TSA= Tourism Satellite Account (a tool for measuring and monitoring the development of tourism industry and its contribution to the Gross Domestic Product)
Why is a focus on the tourist himself so important for being successful in the tourism industry?
- needs, purchase motives
- dicision process
- effects of various promo tactics
- dealing with perception of risk (overall holiday perception of tourists)
- different market segments: different purchase behavior
What are motives to travel?
- escaping (overstimulation)
- escape the normal
- seeking (too little stimulation)
- curiosity (new cultures, nature)
- social prestige
- religious motives (pilgrimages)
- aducational motives
- Maslow
- self realization
In which groups does Stanley Plog classify tourists?
- Psychocentric (Organized/Individual, mass tourist)
- anxious, self-inhibited, non adventuresome
- Allocentric (Explorer,drifter)
- self-confident, curious, adventurous,outgoing
