Ideation - Entrepreneurship
Ideation - Entrepreneurship - Glossary - KTH Stockholm Fall 2013
Ideation - Entrepreneurship - Glossary - KTH Stockholm Fall 2013
-
- 1 / 63
-
Cartes-fiches
Patent
exclusive right - invention - grant -limited (exclusive rights to exclude others from marketing/selling/using an invention. it's a grant and the period is limited.)
Pivot
structured course correction - designed - new fundamental - strategy, product, engine of growth (Structured course correction designed to testing a new fundamental hypothesis about the product, strategy and the engine of growth)
Profit
= selling price - incurred costs (entstandenen)
Product/Market fit
product - satisfies - intended (when a product satisfies its intended market)
revenue (also called sales/overturn)
money received - normal (money received from normal business activities, usually selling products/services.)
seed capital (or seed financing/seed money)
money - initial investment (money used for the initial investment in a startup)
social entrepreneurship
creating - new and innovative - social value (creating and innovative new enterprise that generates social value)
Startup
human institution - designed to create - conditions (human institution designed to create a new product or service under conditions of extreme uncertainty)
substitudes (substitude goods)
different products - at least - can replace (different products that at least partialy satisfy the needs of the customers and therefore can replace each other)
supply chain
network - participate (network of all firm that participate in the production of a product - from raw materials to sale)
switching costs
C C C C (costs for the customers which occur when the customer changes the product or supplier (can be money, psychological, effort, time-costs))
Target market
specific market segment - attract (the specific market segment that a venture tries to attract)
value chain
string of activities - stages (the string of activities that moves a product from the stages raw material, manufacturing, distribution to the customer)
value proposition
the job being done for the customer (alternative: the quantifiable benefits a business promises to the customers)
venture capital
financial capital - equity ownership (financial capital provided to the startup in exchange for equity ownership)
viral
self-replicating - due to - customer referrals (when a product or service is self-replicating due to customers referrals)
working capital
= current assets - current liabilities (cash available for day-to-day operations)
fixed costs
cost - not vary - amount varies
variable costs
cost - vary - amount
design thinking
A discipline that uses the designer’s sensibility and methods to match people’s needs with” a viable market opportunity
Abandonment Rate
% of abandoned online shopping carts
active user
during a certain time, doing certain activity, within a community or social networks
analytics
discovery and communication of meaningful patterns in data
