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English Test

English Test

English Test

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A. M.
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A. M.
This set of flashcards helps learn English at a university level, focusing on marketing and advertising terminology. It covers vocabulary like "viral marketing," "media plan," and "target customers," as well as concepts such as "advertising budget" and "market segmentation." The platform supports backward learning from the target language to the source language, making it versatile for different learning styles. Ideal for students and professionals, this flashcard set aids in understanding complex marketing strategies and improving fluency in business English, catering to intermediate and advanced learners.
Flashcards
60
Students
1
Language
English
Category
English
Level
University
Created / Updated
26.06.2016 / 27.06.2016
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Flashcards

why has the main focus of companies moved first from finance to engineering and then from engineering to marketing?

  1. Because the main demand on companies first changed from

    controlling costs to competing with other companies with similar

    products and then to serving customers. 

what to negative descriptions of marketing does he reject?

  1. Fooling the customer and falsifying the company’s image. 

what does he say about customers and market driven companies?

  1. Market driven companies integrate the customer into the design

    of the product. 

what is wrong with focusing on r&d and creating new products?

  1. If you focus on your R and D you forget about the customer, the

    market, and the competition. 

what is wrong with focusing on increasing market share?

  1. Trying to increase your market share is like fighting over crumbs

    rather than trying to own the whole pie (or the whole market). 

explain in your own words what he describes as the real job or goal of marketing?

  1. The real job or goal of marketing is to produce what customers want so well that you control or own or lead the entire market

    for your products. 

what are the two functions of advertising?

  1. To inform and to persuade 

what is the role of advertising agencies?

  1. Create advertisements and develop a media plan 

what three diffrent methods of determining advertising spending are mentioned?

  1. Spending a fixed % of current sales; spending as much as

    competitors, increasing current spending in order to increase

    sales 

what does the text describe as disadvantages of traditional advertising?

  1. Expensive and not always reaching the target; interrupts people;

    can be annoying 

what ways of using the internet to advertise are mentioned?

  1. Blogs, online forums, commenting on blogs, social networking

    sites, podcasts and viral videos 

companies that design advertising for clients?

  1. Advertising agencies 

the advertising of a particular product or service during a particular period of time?

  1. Advertising campaigns 

the statement of objectives that a client works our with an adverising agency?

brief

a defined set of customers whose needs a company plans to satisfy?

target customers

the amount of money a company plans to spend in developing its advertising and buying media time or space?

advertising budget

the choice of where to advertise in order to reach the right people?

media plan

coosing to spend the same amout on advertising as ones competitors

compararive-parity method

a small amout of a product given to customers recommend products to their friends?

word of mouth

trying to get consumers to forward an online marketing message to other people?

viral marketing

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