English OALD HSLU 3. Sem.
Englisch 3. Semester HSLU
Englisch 3. Semester HSLU
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Cartes-fiches
the sum of a nation's public and private savings
national savings
the value of a country's total exports minus the value of its total imports
net exports
a market situation in which competitors would not lower prices and focus on something else such as quality or other product characteristic
non-price competition
used in advertisements to show that people are willing to sell something for slightly less money than the price they are asking for
nearest/best offer
a method of subcontracting business-related operations to a third party
outsourcing
this is a situation in which a particular market is controlled by a small group of firms
oligopoly
the difference in return between a chosen investment and one that was not chosen
opportunity cost
the measurement of difference between the actual output and the output an economy could achieve when it is most efficient, or at full capacity
output gap
(to get) a legal document that gives you the exclusive right to make or sell a new invention or product for a particular number of years
patent
a benefit received
payoff
(describes a plan) to test if an idea, product, etc. will be successful
pilot
the element in the marketing mix concerned with the various methods of distributing goods and making them available for the customer
place
the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands
positioning
a large printed picture or photograph used to advertise something
poster
the total GDP that could be produced by an economy if all its resources were fully employed
potential output
the current value of a future sum of money or stream of cash given a specified rate of return
present value
the situation in which a seller will charge each customer the maximum possible price
price discrimination
the monetary sum or for which anything may be bought or sold
price
an interaction in which two players attempt to act individually and as a consequence the greatest potential result is not realized
prisoner's dilemma
a product that must be purchased in order to be consumed, and whose consumption prevents another from consuming it
private good
a series of indexes that measure the average change in selling prices from domestic commodity producers over time
producer price index (PPI)
a marketing process that looks to make a product more attractive by contrasting its unique qualities with other competing products
product differentiation
something that is made in large quantities so that it can be sold
product
a form of advertising in which a company supplies a product for use in a film or television programme
product placement
a short film designed to give attention to a product or event
promo
to encourage people to buy something by offering it at a reduced price or by advertising it
promote
activities to encourage people to buy something by offering it at a reduced price or by advertising it
promotion
designed to advertise a product or service
promotional
laws regarding how individuals can control, benefit from and transfer property
property rights
an act of keeping something safe from damage, or loss, or the state of being protected in this way
protection
policies that restrict and/or restrain international trade, which are enacted with the intent of protecting local businesses and jobs from foreign competition
protectionism
the amount of money that has been borrowed by a government
public debt
a product that one individual can consume without reducing its availability to another individual and from which no one is excluded
public good
explaining to the general public what an organization does in order to create good will
public relations
someone who whose job is to arrange publicity for a person or organization in the media
publicist
the business of making sure that someone or something attracts a lot of interest or attention; or the attention received in the media
publicity
to give information about something to the general public
publicize
an estimate of the amount of adjustment needed on exchange rate between countries in order for the exchange to be equivalent to each currency's purchasing power
purchasing power parity (PPP)
(to do) a lot of advertising for a product
push
a written set of questions that people are asked so that information can be collected from the answers
questionnaire