Englisch für Vortrag
Wichtigsten Vokabeln und Fragen zu den 12 Kapiteln aus dem Buch
Wichtigsten Vokabeln und Fragen zu den 12 Kapiteln aus dem Buch
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Flashcards
charisma
Ausstrahlung
a subsidy/ to subsidise
Unterstützung/ Zuschuss/ Subvention
Why do some brands/ products fail in other countries?
.
to apologise/ make an apology
entschuldigen/ eine Entschuldigung machen
a potential risk
eine potentielle Bedrohung
to catch up with so.
jemanden einholen
How would you define "success"?
.
What do you hope to have achieved in 5 years time?
.
a demerger
eine Abspaltung/ Ausgliederung
workaholic
Arbeitstier/ Arbeitssüchtig
For what reason might your company try to takeover or merge with another one?
.
uncertainty
Unsicherheit/ Ungewissheit
to keep in touch
in Verbindung bleiben
customer retention
Kundenbindung
to put someone in the picture
jemanden informieren
a press conference
Pressekonferenz
marketing mix
Werbemix, Marketingplan
Have you ever personally been involved in a crisis ?
.
to convey information
Informationen übermitteln
Do you like adverts? Are there any particular adverts/ campaigns which stick in your mind? Would you say that you are influenced by adverts?
.
What are some of the prolems involved in takeovers?
.
to foresse a risk
ein Risiko vorhersehen
work-life balance
Arbeit-Freizeit Gleichgewicht
probability
Wahrscheinlichkeit
to be approachable
umgänglich/ ansprechbar sein
rambling
abschweifend, weitläufig
to have sth. in common
etw. gemeinsam haben
brand positioning
Markenpositionierung
persuasive
überzeugend, überzeugungsfähig
What would motivate you to work harder?
.
to put a bid in
eine Angebot einbringen/ ein Gebot abgeben
ownership
Eigentum/ Besitz
Does your company communicate effectively with its customers?
.
Do you think certain nationalities are better at bulding business in Germany for the first time?
.
to borrow from sb
von jemanden leihen
to have a contigency plan
einen Einsatzplan haben
Do you like brands? Do you tent to buy brands rather than "no name products"? Are tgere any brands you are particularly loyal to? Why?
.
brand image
Firmenbild, Markenauftritt
Should a manager work longer hurs than his staff?
.
a written record
schriftliche Aufzeichnung/ Nachweis
