Englisch
Marketing
Marketing
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Lernkarten
agent
Vertreter, Vermittler
packaging
Verpackung, Präsentation
the wrapping in which a product is offered for sale
wrapping
Verpackung
sector
Sektor, Bereich
a part or division (e.g. a market sector)
sponsorship
Förderung
material support of an activity in return for advertising space (e.g. sports sponsorships)
venture
Wagnis, Unterfangen
an untertaking involving chance, risk or danger, e.g. "They embarked on a new business venture"
embarked
in Angriff genommen
brand ambassador
Markenbotschafter
an official representative of a brand, e. g. "He works as a brand ambassador for Red Bull"
distribution channel
Vertriebsweg
path through which products and services flow from sellers to consumers (e.g. from wholesalers to retail chains)
entry barrier
Eintrittsbarriere
a circumstance that creates disadvantages for new competitors trying to enter the market (e.g. regulations, marketing conditions, patents)
circumstance
Umstand
creates disadvantages
schafft Nachteile
competitor
Wettbewerber, Konkurrent
regulations
Vorschriften
marketing conditions
Vermarktungsbedingungen
patents
Patente
market research
Marktforschung
the process of gathering and analyzing information about a market, product or service
gathering
Sammlung
mass market
Massenmarkt
the market for goods that are produced in large quantities
quantities
Menge, Quantität
product features
Produkteigenschaften
the qualities and characteristics of a product (e.g. size, materials, functions)
product placement
Produktplazierung
an advertising technique in which companies pay for a prominent display of fheir products, often in films or T.V. (e.g. the star of a film drinking Pepsi in the opening scene)
prominent display
herausragende Darstellung
target audience
Zielpublikum
the group of people for which a product, service or marketing campaign is designed
marketing campaign
Vermarktungskampagne
value creation
Wertschöpfung
performing activities that increase the value of goods or services
performing activities
Durchführung von Aktivitäten
the value
der Wert
point of sale
Verkaufsstelle, Kasse
the place where goods are sold
a portfolio of brands
eine Sammlung von Marken des selben Typs
a range of different brands associated with one umbrella company, e.g. "The Swatch Group has very strong portfolio of brands"
deceptive
trügerisch, irreführend, täuschend
having the power to mislead or trick; noun: deception
interactive
interaktiv, aufeinander einwirkend
involving back-and-forth dialogue or communication; noun: interaction
manipulative
something that is controlling, often by artful or unfair means; verb: to manipulate, noun: manipulation
to gather data
Daten sammeln
to collect
to collate data
Daten sammeln
to collect information from various sources in order to examine and compare it
examine
untersuchen
compare
vergleichen
to iron out
ausbügeln
phrasal verb meaning to settle problems through discussion, to solve problems that are left over (e.g. the marketing department ironed out its differences with the legal team)
to fly under the radar
unter dem Radar fliegen
to not draw attention to yourself, to go unnoticed
to go unnoticed
unbemerkt
