Englisch
unit 3 und 4
unit 3 und 4
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Flashcards
amazing (adj)
It’s amazing how often you see drivers using mobile phones.
so surprising you can hardly believe it
1.recently (adv.)
2.recent (adj.)
The Sun , Britain’s most famous popular newspaper, recently ran a competition which had more than 80,000 answers in the form of text messages.
The figures of our most recent sales report show that the firm is doing very well again this year.
1.a short time ago
2.vor kurzem / neulich
via
Thousands of people will make new friends via text message.
über, via
seldom (adv.)
We seldom say what we really think face to face.
SYN: rarely
to affect
Text messaging is seriously affecting children’s use of the English language.
to have an effect on
beinflussen
shorthand (n.)
Increasing numbers of school children are using mobile-phone shorthand in written language.
a fast method of writing using special signs
to suffer (from)
Traditional grammar, spelling and sentence construction are suffering as a result.
leiden (unter)
proper (daj.)
Learning to write proper English is important for your future career.
gut, richtig, passend
survey (n.)
According to the survey only a third of commercials receive our full attention.
The survey also showed what surprisng things people actually do during the commercial break.
Umfrage
to fail
To every commercial that becomes popular one hundred others fail.
to not succeed in achieving something
viewer (n.)
Most viewers switch to another channel when the commercials come on.
Zuschauer
to waste
In this was companies waste a quarter of their money which they spend on advertising.
verschwenden
share (n.)
The share of newspapers in the advertising market has decreased worldwide.
Anteil
TV station
Newspapers and TV stations have different points of view on advertising.
Fernsehsender
consumer (n.)
Advertising managers agree that a mix of the advertising media will be the best way to reach consumers.
Verbraucher
customer (n.)
A customer came in and bought a pair of trousers.
Kunde
1.one quarter
three quarters of a million dollarss (= $ 750,000)
2.one third
3.two thirds
A third of these jobs are held by women.
1. 25 per cent
2. 33 per cent
3. 66 per cent
cheap (adj.)
This radio is relatively cheap and simple to use.
OPP: expensive
light (adj.)
You should wear light and comfortable shoes.
OPP: heavy
brand (n.)
Which brand of cigarettes do you smoke?
Marke
to associate with
What lifestyle do you associate with this picture?
in Verbindung bringen mit
target (n.)
Our target for the next ten years is a one-third reduction in road accidents.
SYN: aim
1.exaggeration (n.)
2. to exaggerate
1. Without exaggeration, the situation can be described as disastrous.
2. I couldn’t sleep for three days – I’m not exaggerating.
1.Übertreibung
2.übertreiben
1.claim (n.)
2.to claim
1.The firm made false claims about their products.
2.The product claims that it will make you thin without dieting.
1.Behauptung
2.behaupten
caption (n)
Bildunterschrift / - überschrift
1.to stand
2.to stand for
1.The car has been standing in the garage for weeks.
2.Do you know what product the abbreviation “VW” stands for?
1.stehenbleiben
2.für etwas stehen
logo (n.)
The yellow ‘M’ is one of the best known logos in TV advertising.
Markenzeichen
habit
the habit of smoking
Gewohnheit
value (n.)
Advertisers overestimate the value of TV advertising.
Wert
picture (n.)
What can you see in this picture?
(auf dem) Bild
communications (n.)
Modern communications such as telephone and computer are enabling more and more people to work from home.
Kommunikations-mittel
billboard (n.)
A billboard is a large sign used for advertising.
BrE: hoarding
Reklametafel
access (n.)
The graph shows that the percentage of homes with internet access in Sweden is higher than it is in Britain.
Zugang
satistics (n.)
The statistics show that 50 per cent of new businesses fail in their first year.
Statistik
to refer to
You know who I am referring to.
sich beziehen auf
confident (adj.)
We are confident that next year’s profits will be higher.
zuversichtlich
figure (n.)
Sales figures rose by 20 % last year.
Theseare the USA’s unemploymentfigures for December.
number or quantity
whereas
The old system was complicated whereas the new system is really very simple.
wohingegen
local (adj.)
Our children go to the local school.
am Ort
to stock
Our shop stocks a wide range of kitchen equipment,
auf Lager haben / führen
