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Diese Karteikarten bieten einen Überblick über grundlegende wirtschaftliche und unternehmerische Konzepte, geeignet für den Mittelschulunterricht. Sie behandeln Themen wie Unternehmen, Geld, Vermögenswerte und Marketingstrategien, einschließlich Begriffen wie "Bürokratie", "Incentives" und "Marktanteil". Ideal für Schüler, die ein Verständnis für wirtschaftliche Zusammenhänge und Unternehmensführung entwickeln möchten.
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133
Students
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Language
German
Category
Computer Science
Created / Updated
28.05.2015 / 28.05.2015
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An advertising technique using mass media to promote brands. Major above the line techniques include TV and radio advertising, web and internet banner ads.

above the line (ATL) promotion

BTL promotions are targeted at individuals according to their needs or preferences. BTL promotions are highly measurable, giving marketers valuable insights into their return-on-investment

below the line (BTL) promotion
When a company advertises a product by supplying it for use in films or television programmes

product placements

expensive

costly

the number of people who answer questions in a survey

response rate

A description of a business's typical customers

customer profile
stimuli

incentives

enhances

reinforces

A statement made by someone in an advertisement, especially a well-known person, saying that they use and like a particular product.

product endorsement

really, truly

genuinely
shape

format

ruled by

dictated

inconstant, changeable

fickle

admirable

formidable
company, enterprise

concern

to re-define

to re-focus

rising rapidly, booming

sky-rocketing

growth, development

expansion
a person who acts on behalf of a principal

agent

travelled

trekked

to have an supply of goods

to stock

to expand one's range of products

to diversify
fanatic

frenetic

logo or trade mark

label

represented

stood for

best-selling line, core brand

volume base

to do the opposite

to put into reverse gear

kept

retained

here: disassociate it with

distance yourself from

here: to 'milk' value out of

to drag value out of

here: asset

property

to go back to its original state

to go back to its roots

leading; most important

premier

money from one country that is put into businesses in another country

foreign direct investment (FDI)

providing a large amount or supply of something

productive

Program which encourages a person to do something

incentive (programs)

profitable

lucrative

daughter companies/ sompanies owned by larger company

subsidiaries

takes action to make something more attractive (here the America's reputation for openness to foreign investment)

burnishes

collect

reap

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