Consumer Behaviour
Consumer Behaviour - important terms
Consumer Behaviour - important terms
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Set of flashcards Details
| Flashcards | 15 |
|---|---|
| Language | English |
| Category | Marketing |
| Level | Other |
| Created / Updated | 14.01.2014 / 29.08.2017 |
| Licencing | Not defined |
| Weblink |
https://card2brain.ch/box/consumer_behaviour1
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wheel of consumer behaviour - the 5 parts
- consumers in the marketplace
- consumers as individuals
- consumers as decision makers
- consumers and subcultures
- consumers and culture
sensation
immediate respnse of the sensory receptors (eyes, nose) to stimuli (light, colour)
perception
process by whichpeople select, organize, interpret these sensations
other motivational approaches (4)
- need for achieveness
- need for affiliation
- need for power
- need for uniqueness
Maslov pyramide
self-actualisation
ego needs
belongingness
safty
physiological
flow state
- sense of playfulness
- feeling of being in control
- concentration and highly focused attention
- mental enjoyment of activit for itw own sake
- distorted sense of time
- truly involved with product
process of decision making
- problem recognition
- information search
- evaluation of alternatives
- product choice
- outcomes
perceived risks (5)
- monetary risk
- functional risk
- physical risk
- social risk
- psychological risk
