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Jan Winter

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Jan Winter

About these flashcards

Diese Lernkarten bieten einen umfassenden Überblick über die Grundlagen der Medienplanung und Kommunikation für Studierende der Betriebswirtschaftslehre. Sie decken Themen wie Budgetierung, Medienauswahl, Zielgruppenanalyse und die Bewertung von Kommunikationszielen ab, basierend auf Modellen wie AIDA und VALS-Segmenten. Besonders nützlich für Studierende, die sich auf Prüfungen im Bereich Marketing und Medienplanung vorbereiten, da sie sowohl theoretische Konzepte als auch praktische Anwendungen vermitteln.

Flashcards

Students

Language

German

Category

Micro-Economics

Level

University

Created / Updated

05.02.2016 / 05.02.2016

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Budgeting and budget allocation

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Flashcards

Communication in general

What it is
Linear communication process
Types of communication

Picture

Structure of a multi-step communication process

Picture

Process for planing, implementation and monitoring of communication decisions

Picture

Objectives of communication

Picture

Determinants and consequences of attitude toward the ad

Picture

Categorization of communication objectives according to the AIDA model

Picture

Target group defintion

Picture

VALS segments in USA

Picture

VALS segments in Japan

Picture

Budgeting and budget allocation

Definitions

Picture

Budgeting approaches

Picture

Heuristic method: Budgeting based on communication objectives - process of communication

Picture

Mathe von Seite 26-34 verstanden und Formeln auswendig gelernt?

Nein

Budget allocation - media planning

Picture

Quantitative criteria for evaluationg media

Picture

Reach of a medium

Picture

Illustration of the net and gross reach calculation

Picture

Cost per thousand (CPM)

Picture

Budget 220.200

Picture

Advertising spending policies

Picture

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