Comsama 3
Und Nummer 3
Und Nummer 3
Set of flashcards Details
| Flashcards | 20 |
|---|---|
| Language | Deutsch |
| Category | Micro-Economics |
| Level | University |
| Created / Updated | 05.02.2016 / 05.02.2016 |
| Weblink |
https://card2brain.ch/box/comsama_3
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| Embed |
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Communication in general
- What it is
- Linear communication process
- Types of communication
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Structure of a multi-step communication process
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Process for planing, implementation and monitoring of communication decisions
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Objectives of communication
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Determinants and consequences of attitude toward the ad
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Categorization of communication objectives according to the AIDA model
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Target group defintion
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VALS segments in USA
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VALS segments in Japan
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Budgeting and budget allocation
- Definitions
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Budgeting approaches
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Heuristic method: Budgeting based on communication objectives - process of communication
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Mathe von Seite 26-34 verstanden und Formeln auswendig gelernt?
Budget allocation - media planning
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Quantitative criteria for evaluationg media
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Reach of a medium
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Illustration of the net and gross reach calculation
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Cost per thousand (CPM)
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Budget 220.200
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Advertising spending policies
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