anspruchsvollere


M. E.
This flashcard set helps university-level learners improve their English vocabulary, focusing on business and marketing terms. It covers a wide range of concepts, including business continuity plans, marketing strategies like the four Ps and four Cs, and customer-related terms such as customer retention and customer delight. The platform supports backward learning, allowing users to learn from the target language to the source language. This set is ideal for business students, marketing professionals, or anyone looking to enhance their English vocabulary in a business context, particularly at an advanced level. Examples include "anticipate," "converge," and "customer base."
Flashcards
128
Students
7
Language
English
Category
English
Level
University
Created / Updated
07.12.2016 / 11.12.2017

Flashcards

skunk works

an office or factory that is away from the main office, used for thinking of new ideas and products

shakeout and consolidation

the process when smaller companies leave a market or are bought by larger companies, with the result that large companies domnate the market

reserch and development (R&D)

the job of developing new products, services or methods

mature

fully developed

foster innovation

to encourage people to develop new ideas, methods and products

foster creativity

to encourage people to think of new ideas and ways of doing things

focus group

a small group of people that is nvited to discuss a product, service, organization, etc. with a specially trained person who runs the discussion

emerging industry

an industry that is starting to exist

drop out

to stop taking part in something

attractive

good and worth having or doing

vertical integration

a situation or process in which a company owns the companies which provide supplies for it or the companies that it sells its products to

unwieldy conglomerate

a large company that owns several maller companies and is difficult to manage

subsidiary

a company that is owned by a larger company

mergers and acquisition (M&A)

this refers to the aspect of corporate strategy, corporate finance and management dealling with the buying, selling and combining of different companies that can aid, finance and help a growing company in a given industry grow rapidly without having to vreate another business entity

merge

if companies merge, they join together and become one comapny

market share

the percentage of the total amount of sales of a product or service that a company has

fragemented

a fragmented industry has many companies operating in it

divestment

the process of selling an asset

divest

to sell an asset

dispose of

to get rid of something

disposal

the process of getting rid of something

concentrate on

to give most of your attention to one activity or aim

chaebol

a South Korean business in which different memebers of the same family own and manage companies which supply each other

acquisitive

often buying other companies

weaknesses

negative characteristics

volume industry

an industry in which companies produce a lot of similar products

threats

possible dangers to the business

SWOT analysis

this is a tool where companies measure their strengths and weaknesses, and the opportunities and treats that there

SWOT

strengths, weaknesses, opportunities, threats. These ideas are used when comparing a company with other companies that are competing ageinst it

supplier

a company which sells something

maintain a competitive advantage

to build up a strategy in order to remain successful

competitive force

pressure that a firm has to consider when making its strategy

addes-value

an improvement or addition to something which makes it worth more

stifle competition

to prevent competition from happening

stiff competition

strong competition

sharpen competition

to increease competition

inhibit competition

to prevent competition from happening

harm competition

to damage competition

fierce competition

very strong competition

ferocious competition

very strong competition

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