BEN1 / Voc. 12-28 schwer
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associate
to form a connection in your mind between two things
target
to direct advertising, a product, etc, at particular people
redeem ageinst
to use points or a piece of paper instead of money to buy something
data warehousing
the act of storing information safely
data mining
the use advanced methods to find useful facts in large amount of information
CRM solutions
Customer Relations Management software for analyzing customer profiles behaviour
treffic
the number of people who look at a particular wbsite
track
to follow the development or progress of something
target group
the people that a specific product or service is aimed at
tag
a small piece of paper, plastic, etc. with electronic information on, which is attached to something
struggler
an old or poor person who always buys the same products
striver
someone who does not have much money but who buys fashinable products to be like people who have more money
radio-frequency identification (RFID)
a way of finding out which products people buy by putting electronic marks on products which can then be scanned by electonic equipment
psychographics
the activity of trying to divide people into groups according to why, when and how often they buy a particular product, their attitude towards it, etc.
conversion
when someone who is looking at a website buys something from it
believer
someone who likes products that they already know or products which have been available for a long time
appeal to
to be liked and wanted by a particular group of people
actualizer
successful, active people who kike expensive things
abandon
to leave something without completing it
statistical technique
a matheatical method used for studying a large amount of information
sample
a group of people who used for getting information about a larger group
operational
relating to the way that an activity is done
online focus group
a group of people who are asked to take part in an internet discussion about a product, and to say what they like and so not like about it
observational approach
method that involves watching someone or something
market inteligence
knowledge about a market
four Cs
a marketing method of looking at things from the customer's viewpoint
customer retention
the degree to which customers sontinue to buy from a company
customer delight
great satisfaction that someone has with a company's product
customer defection
when a person stops buying a company's products or services
customer base
the group of people who buy products or services from a company
customer allegiance
when someone continues to buy a product or service from the same company
convience
the fact of being easy to do, get or use
churn
the number of customers who decide to stop using a service offered by one company and to use another company, usually because it offers a better service or price
intagible
impossible to see, touch or describe exactly
four Ps
product, pricing, place and promotion, which are four things that are considered to be impartant in marketing
reach a consensus
if a group pf people reach a consensus, they agree after discussing something
public relations disaster
an event that makes people have a very bad opinion of a company or organization
mini-Delphi
a method of trying to guess what will happen in the future in which the people at a meeting give their opinions and then discuss them. This process is then repeated
make forecasts
to predict what the business situation will be in the future
iterative
repeated several times
