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This flashcard set helps university-level learners improve their English vocabulary, focusing on business and marketing terms. It covers a wide range of concepts, including business continuity plans, marketing strategies like the four Ps and four Cs, and customer-related terms such as customer retention and customer delight. The platform supports backward learning, allowing users to learn from the target language to the source language. This set is ideal for business students, marketing professionals, or anyone looking to enhance their English vocabulary in a business context, particularly at an advanced level. Examples include "anticipate," "converge," and "customer base."

Karten

128

Lernende

Sprache

Englisch

Kategorie

Englisch

Stufe

Universität

Erstellt / Aktualisiert

07.12.2016 / 11.12.2017

Ähnliche Karteien

customer defection

when a person stops buying a company's products or services

customer base

the group of people who buy products or services from a company

customer allegiance

when someone continues to buy a product or service from the same company

convience

the fact of being easy to do, get or use

churn

the number of customers who decide to stop using a service offered by one company and to use another company, usually because it offers a better service or price

intagible

impossible to see, touch or describe exactly

four Ps

product, pricing, place and promotion, which are four things that are considered to be impartant in marketing

reach a consensus

if a group pf people reach a consensus, they agree after discussing something

public relations disaster

an event that makes people have a very bad opinion of a company or organization

mini-Delphi

a method of trying to guess what will happen in the future in which the people at a meeting give their opinions and then discuss them. This process is then repeated

make forecasts

to predict what the business situation will be in the future

iterative

repeated several times

forecast

to say what you think will happen in the future

evolve

to develop gradually, or to cause something or someone to develop gradually

Estimate-Talk-Estimate

a way of predicting what will happen in the future, in which a group of experts at a meeting give their opinion and other members comment on these opinions

Delphi method

a way of predictiong what will happen in the future, in which a group of experts give their opinion and other members comment on these opinions. This process is repeated several times.

converge

to become more similar

contingency plan

a plan that you can use if something bad and unexpected happens

business continuity plan

the process of allowing work to continue normally

anticipate

to guess and judge who will happen

skunk works

Keyboard commands:

= turn,

= for-/backward,

= scroll

an office or factory that is away from the main office, used for thinking of new ideas and products

shakeout and consolidation

Keyboard commands:

= turn,

= for-/backward,

= scroll

the process when smaller companies leave a market or are bought by larger companies, with the result that large companies domnate the market

reserch and development (R&D)

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

the job of developing new products, services or methods

mature

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

fully developed

foster innovation

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

to encourage people to develop new ideas, methods and products

foster creativity

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

to encourage people to think of new ideas and ways of doing things

focus group

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

a small group of people that is nvited to discuss a product, service, organization, etc. with a specially trained person who runs the discussion

emerging industry

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

an industry that is starting to exist

drop out

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

to stop taking part in something

attractive

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

good and worth having or doing

vertical integration

a situation or process in which a company owns the companies which provide supplies for it or the companies that it sells its products to

unwieldy conglomerate

a large company that owns several maller companies and is difficult to manage

subsidiary

a company that is owned by a larger company

mergers and acquisition (M&A)

this refers to the aspect of corporate strategy, corporate finance and management dealling with the buying, selling and combining of different companies that can aid, finance and help a growing company in a given industry grow rapidly without having to vreate another business entity

merge

if companies merge, they join together and become one comapny

market share

the percentage of the total amount of sales of a product or service that a company has

fragemented

a fragmented industry has many companies operating in it

divestment

the process of selling an asset

divest

to sell an asset

dispose of

to get rid of something

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Lernkarten

forecast

to say what you think will happen in the future

evolve

to develop gradually, or to cause something or someone to develop gradually

Estimate-Talk-Estimate

a way of predicting what will happen in the future, in which a group of experts at a meeting give their opinion and other members comment on these opinions

Delphi method

a way of predictiong what will happen in the future, in which a group of experts give their opinion and other members comment on these opinions. This process is repeated several times.

converge

to become more similar

contingency plan

a plan that you can use if something bad and unexpected happens

business continuity plan

the process of allowing work to continue normally

anticipate

to guess and judge who will happen

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