BEN1 / Voc. 12-28
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meet expectations
if a product meets expectations, it is as good as the customer hoped
repeat business
when customers continue to buy the same product or use the same service each time they need it
word-of-mouth
when people tell other people about something
analyse the data
read the data and provide detailed information from it
behavioural data
information about what people buy
chat room
a place on the Internet where you can discuss something with other people
collect the data
collect the information
define the problem
to find out what the cause of a problem is
define the research objectives
to find the exact purpose of the research
develop the reserch plan
decide how the reserch is to be carried out
draw conclusions
to form an opinion after looking at facts and figures, and thinking about something
experimental research
the use of scientific experiments to test explanations or causes and find the correct one
latest trend
a recent way that something is changing
mall intercept
the act of stopping someone in a shopping centre in order to ask them some questions
market
the people who might want to buy something, or a part of the world where something is sold
market inteligence
knowledge about a market
market research
the collection an examination of information about what products people like to buy and what they think of products they have bought
market research firm
a company that collects and examines information about what products people like to buy and what they think of products they have bought
marketing mix
the factors that companies use in different combinations for encouraging different types of people to buy something
marketing plan
a plan of how you are going to encourage people to buy a product or service
marketing research
the collection and examination of information about what products people like to buy and what they think of products they have bought
marketing research firm
a specialized firm that finds out what the market requires
marketing mix
the factors that companies use in different combinations for encouraging different types of people to buy something
marketing plan
a plan of how you are going to encourage people to buy a product or service
moderator
someone who is in charge of a group discussion
mystery shopper
someone who pretends to be a real customer, sent by a company as a way of finding out whether customers receive a good service
observational approach
method that involves watching someone or something
online focus group
a group of people who are asked to take part in an internet discussion about a product, and to say what they like and so not like about it
operational
relating to the way that an activity is done
present the findings
to communicate the results
primary data
information that has been collected for a particular purpose
questionnaire
a set of questions to fing out what people think about something
research objectives
the things you are trying to achieve by studying something
researcher
a person who conducts market research
sample
a group of people who used for getting information about a larger group
secondary data
information that is already available
securities
investment in a company or in government debt which can be traded on the financial markets and which produces an income for the investor
statistical technique
a matheatical method used for studying a large amount of information
strategic marketing plan
a plan of how to market products or services which will affect a company's future
survey research
the use of a set of questions to find out what people think about something
