BEN1 / Voc. 12-28
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Flashcards
create a brand
to make a new brand
damage the core brand
when the most imortatn brand becomes less powerful
differentiation
the act of offering a product or service that is different form companies and showing customers how it is better
enhance a brand
to improve the quality, amount or strength of a brand
flagship brand
a name given to a company's most imortant product or group of products so that they can be easily recognized
generic brand
a name that is used on several different products
maintain a brand
to keep a brand in existence
position a product
where acompany decides to put its products in relation to other products
positioning map
a diagram that shows the qualitis and advantages of a particular brand in relation to toher brands
position a brand
emphasize the characteristics and benefits of a brand in relation to toher brands
product positioning
the process of emphasizing the qualities and andvantages of a particular product in relation to others
protect a brand
to stop a brand from being damaged
adapt
to change
agent
a person or company that sells another company's products or deals with its customers
appoint
to choos someone offically for a job or responsibility
direct export
a method in which a company exports goods itself and does not use another company or person to do it
direct investmetn
when a company invests money in something and does all the business anctivites itself rather rhan using another company
exclusive agent
a person or company which is selling products in a particular area for a company, and is the only perosn allowed to sell the products there
export manager
someone who controls the work involved in selling a company's products to other countries
global brnad
a brand that is known wverywhere in the World
global offerings
products that are available all over the world
gloclaization
when a company can sell the same product all over the world and does not need to change it for the market in each country
homogenous
consisting of people or things that are all of the same type
indirect export
the use of another person or company to sell your goods in other countries
joint venture
something that two or more peole or companies anr working to achieve together
license
to give someone official permission to do something
licensing agreement
an oficial agreement that gives someone permission to do something
licensing arrangement
when a company allows a producer in an other country to manifacture its brand
licensing deal
when a company allows a product in an other country to manufacture its brand
licensing pact
when a company allows a producer in an other country to manufacture its brand
manufacture
to make something in a factory
represent
to speak, act or be present officially for another person or people
rights
the legal authority over who may use a book or film, or who may produce something
sales area
an area of the country or world where someone tries to sell something
under licence
with special permission from te maker of the product
