BEN1 / Voc. 12-28
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Cartes-fiches
visitor
someone who sisits a particular internet site
website
a set of pages of information that a company puts on the Internet
buying habits
what you do regularly or repeatedly in connection with shopping
conficentiality
the fact of keeping important informaiton secret
consumer behaviour
the things that people buy, when they buy them, why they buy them, etc.
consumer profile
infomration about a particular person and the things they buy
CRM software package
software that allows a company to find out what people buy, when they buy it, etc.
CRM solutions
Customer Relations Management software for analyzing customer profiles behaviour
customer relationship management (CRM)
the act of finding out about your customers and what they want
data analysis
the act of looking at facts and figures to find useful information
data management
the way information is collected, studied and used
data mining
the use advanced methods to find useful facts in large amount of information
data protection
the act of keeping information secret from people who do not have a right to see it
data warehouse
a place where a lot of information is sotored safely
data warehousing
the act of storing information safely
database
a large amount of information stored in a coumputer system in such a way that it can be easily looked at or changed
enrich a database
to improve the database
hold on a database
to keep a large amount of information in one place, usually a computer
mass customization
the act of putting together large numbers of products according to the needs of each customer
one-to-one marketing
the principle of using marketing that is intended for an individual customer rather than a group
points
marks or units or counting
privacy
someone's right to keep their personal information secret
redeem ageinst
to use points or a piece of paper instead of money to buy something
segment-of-one marketing
the principle of using marketing that is intended for an individual customer rather than a group
specification
a detailed description of what you want or need
target
to direct advertising, a product, etc, at particular people
associate
to form a connection in your mind between two things
brand
a name given to a product or group of products so that they can be easily recognized
brand awareness
the degree to which people know about the name of a product
brand differentation
when a company designs a product in a way that distinguishes it from competitiors
brand dilution
when a brand becomes less powerful or effective
brand equity
the value of a brand to its owners
brand extension
the use of a brand name that already exists for ney type of product
brand indentity
what a brand means or represents
brand image
the feeling and thoughts people have when they hear or see the name of a product
brand loyalty
the degree to which people continue to buy a particular brand
brand positioning
emphasizing the characteristics and features of a brand in comparison to its competitiors
brand recognition
the degree to which people recognize a brand
brand streching
the use of a brand name that already exists for new type of product
branding
the act of giving a company a particular design or symbol in order to advertise its products and services
