BEN1 / Voc. 12-28
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all words 2/2
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Flashcards
tactical
relating to a plan for achieving something
test a hypothesis
to examine a possible explanation or cause to see if it is correct
abandon
to leave something without completing it
activity
something that is done for enjoyment
actualizer
successful, active people who kike expensive things
appeal to
to be liked and wanted by a particular group of people
behavioural segmentation
putting customers into groups according to factors such as why, when and how often they buy a product
believer
someone who likes products that they already know or products which have been available for a long time
confidentiality
the fact of keeping imortatn information secret
conversion
when someone who is looking at a website buys something from it
demographic
the age, occupation and social class of a society
demogrphic segmentation
the act of divinding customer into groups according to their age, job and social class
differentiate
to show how something or someone is different form other things or people
electronic reader
a device that can read and store the details of a product from its label
experiencer
a young, enthusiastic person who spends a lot on clothes, music, etc. without planning for a long time what they are going to buy
interact
to communicate with or react to
interest
something that you are interested in and like doing
internet usage
use of the Internet
lifestyle
the way someone lives, what they buy, etc.
loyality card
a plastic card that allows you to collect points when you buy things from a particular company. You can use these points to buy things more cheaply
maker
a practical person who is concerned with their family and who buys practical products such as tools
occupation
a person's job
opinion
a thought or belief about something or someone
position
to emphasize the qualities and advantages of a particular brand in relation to other brands
privacy
someone's right to keep their personal information secret
profile
a set of details about someone
psychographics
the activity of trying to divide people into groups according to why, when and how often they buy a particular product, their attitude towards it, etc.
radio-frequency identification (RFID)
a way of finding out which products people buy by putting electronic marks on products which can then be scanned by electonic equipment
scan
to use a machine to put a picture of a document into a computer, or to take a picture of the inside of something
segment
a group of customers or possible customers with similar characteristics and needs
situation of use
defininf how or where different people use different products or service in different ways
social class
the froup in society that people belog to, usually defined by income levels and educational background
striver
someone who does not have much money but who buys fashinable products to be like people who have more money
struggler
an old or poor person who always buys the same products
tag
a small piece of paper, plastic, etc. with electronic information on, which is attached to something
target group
the people that a specific product or service is aimed at
track
to follow the development or progress of something
treffic
the number of people who look at a particular wbsite
values
the beliefs people have about what is right and wrong and what is most important in life, and which control their behaviour
virtual shopping cart
the place where you put the things that you want to buy on a website
