Wissensmedien
Vorlesung Wissensmedien Jürgen Buder
Vorlesung Wissensmedien Jürgen Buder
-
- 1 / 356
-
Lernkarten
How is the empirical evidence on model-observer-similarity?
Mixed with gender, age and background studied
Which communication style might work best in terms of instruction?
Conversational communication (brand communication as example)
Which three variables matter most in the context of perceived usefulness of tutorials?
- Same sex
- Human voice
Instructional quality
Which gender is most keen on choosing the same gender for their tutors?
Males
What is the most important predictor of procedural learning?
Conversational human voice
What are two theories why model-observer similarity (gender) is only a significant predictor for males?
- Stereotypes
YouTube Bias
What are some dimensions why teenagers use YouTube?
- Learning objectives
- Experts/enthusiasts
- Informal learning strategies
YouTube Affordances (use as resource)
Who are gatekeepers in classical science communication?
Journalists
How did science communication change during covid?
- More interactive
- More symmetrical
Person cults (Drosten?)
What is parasocial interaction?
One-sided interaction with a felt bond on the side of the watcher
To what is exposure to the communication of virologists related?
- Cognitive
- Behavioral
And especially affective outcomes
Were effects on the cognitive, behavioral and affective dimension mediated by parasocial phenomena?
Yes, especially podcasts can foster developing a parasocial phenomena
Were there mainly selection effects or media effects?
Mainly selection effects: people with more knowledge from the get go are more likely to listen
What types of comments were produced below Drostens podcasts videos?
- Praise – understandability
- Praise Type/character
Praise specialness of the information source
What types of effects do Drostens videos instil in the comment sections of his videos?
- Calming
- Lifeline
Parasocial phenomena
Which topic is the most talked about with ChatGPT?
Practical Guidance
How well do people rate ChatGPTs Interaction quality?
57,8% say it is good
How much percent of AI responses is flawed? Why is this problematic?
- 45% - 81%
Because about 25% of people use it to gather information
What makes an AI communicative?
- Purpose is communication
- Embedded in digital infrastructure
Entangled with human practices
What does CASA stand for?
Computers as social actors
Which two components are creating the CASA effect?
- Mindlessness (people are socially oriented)
Anthropomorphism
Does CASA still hold true? What has been tested?
- People are no longer evaluating their pc more positively, so no
What is the possible explanation for CASA not working anymore?
It only works for emergent technology (people habituated to desktop pcs)
What is MASA?
- Media are social actors
- Extension of CASA
Focuses on impact of social cues on social responses to media
What are social cues (primary and secondary)?
- Outstanding features that carry info
- Primary e.g. gaze, gestures
Secondary e.g. language, text
What are social signs?
- Interpretation of social cues of media agents
- E.g. interactivity
What are social responses?
- Cognitive, affective and behavioral responses
E.g. Likability
How is the hierarchy of social cues?
- Social cues
- Social signals
Social responses
On the study of social cues and their effects on social presence – what did come out?
- Social cues were positively correlated with social presence
Mostly voice, language, facial cues
On the study of social cues and their effects on trust – what did come out?
- They were also positively correlated
What influenced the effects?
- Students were less sensitive to induced social presence
- Physical closeness to the robot
Gender: men are less sensitive
What is perceived as more credible spoken information or read information?
- Read information, distinguishing low and high credible info is hard for the spoken word
- Information gathered by conversations = better info?
Written info is easier to check
Did people value the voice-based agent as more credible?
Yes
Did people judge dynamic text (conversation style) as more credible?
- Yes
Does branding make a difference?
No, not really
What is seen as most trustworthy in terms of information?
What is a deciding mediator of the influence of presentation mode on information credibility?
Social presence (positive mediation)
What is more credible voice assistant or LLM?
Voice assistant
Which three viewpoints are there on the question whether computers exhibit “human behavior”?
- Structural view
- Output view
Response view
What is the structural view?
Humanlikeness through the same structural processes
