CE2

• Company survival depends on continuous growth and an ability to defend against the ongoing moves of competitors”
• if profit and sales go down you need to recognice, transform the firm 

• the eypansion of the size of a business or firm over time

Types of growth 

• internal/organic growth ( the firm grows as such, step by step incremental) 
• external growth( mergers, acisitions, strategic alliances) 

• financial growth ( Assests, Sales, profits, ROI)
• Organisational growth ( employees, divisions) 
• Strategic growth ( market share, reputation, Brand value) 

all hangs toghetter. 

• sales growth
• invetment growth
• profit and asset growth

• development of the organization
• changes in structure, process and culture 

• All about competitive advantage 
• Development of competencies to improve market position ( com. adv) 
• Develop and defend sustained competitive advantage
  • Cost leadership
  • Differential strategy

x: product orientation ( we procude x,y) -------> resource orientation ( focus on core competences, focus on tools to build different things) 

y: Inactive orientation ( leave things how they are) ......> opportunity orientation ( propensity for pursuit of opportunity)  change thungs and take opportunities 

=> opportunity orientation & resource orinetation = High growth petential 

•  the way an organization changes its establishes routines 
• major or substantial change in org
• changes with revitalizing potential 
• a manifestation of corporate Entrepreneurship / Strategic enrepreneurship ! ( by transformung org. you allow entrepreneurial behaviour to emerge)