DAM

Increase in search volumes that occur after display activity begins (effect of one channel on another)

How many people enter your website directly which can be combined with metrics such as the ratio of increase in new visitors/ increase in returning visitors or cost per new visitor

(mostly for brand awareness campaigns): asking users if they can recall the brand or product that has just finished its advertising campaign relative to a control group not exposed to campaign.

Clicks/ impressions

(mostly for rich media adverts): how users are interacting with the display advert (depends on the format of the ad: e.g., in an expandable advert when a user expanded the ad)

Total profit/ total ad spend

Video completion rate

(for videos): how effective the delivery of a video of a display campaign has been

At least 75% of the area of a display advert has to be on the screen of the user for at least one second

• Push approach: users are passive, they are reading an article loosely related to your offering

• Offer products and services with lengthy sales cycles
• Cater to niche or luxury buyers
• Want to use photos and videos to promote their offers
• Are more focused on building brand awareness

• Less likely to click -  users are there for the article, and surfers are becoming more and more ad averse. They may not event see your ad, and you may suffer a low click- through rate.
• Less likely to buy – think about your won buying habits. Are you more likely to buy something while reading an article, or while searching for a solution to a problem?

• Pull approach, users are active, searchers are looking to get connected to something
• Your business has a small marketing budget
• Your cater to a local market
• The product or service has a short sales cycle
• Potential customer are in urgent need of your services

• More likely to click – they are after a search listing that answers their query.
• More likely to convert – searchers are actively seeking solutions: if you can provide one, they re likely to give you their business.

is a commission-based arrangement where referring sites receive a commission on sales or leads sent on to merchants’ e-commerce sites.

• Commissions can be fixed per lead or action or an agreed-upon percentage of the purchase
• An affiliate or publisher is a website that displays links (ads) to other website, usually e-commerce ones, to its visitors
• Affiliate network

• Connects e-commerce websites (merchants)with affiliates
• Tracks and reports all visitor activity to their clients (merchants)(i.e., impressions, clicks, purchases, conversions, order value, shopping basket content and details of referring websites)
• Fees are charged for setting up a program, monthly licensing fee, and a commission for successful sales
• Usually, an affiliate gets a commission fee only if 1) a user browsers to an affiliate’s site, 2) the user clicks the affiliate’s specially coded link to the merchant, and 3) the user makes a purchase from the merchant

• Cashback/ loyalty websites
• Comparison website
• Content websites
• Email providers
• voucher code / discount websites:
• Mobile publishers:

Users receive money back on purchases made (cashback can be money, points or another virtual “currency”) 

Users can compare products and prices online 

Include blogs where the content is written by a company or an individual (any site could be a content website)

Specialize in advertising to users via email (generally own or have access to lists containing thousands of email addresses) 

Publisher hosting money-off deals capitalize on consumers who increasingly seek vouchers and discounts before making a purchase 

Publishers who have increased their portfolio with an application or mobile-specific specialists such as “discovery” and “review” applications

Notern Europe, Western Europe, northern america, southern europe

Iceland, Kuwait, Qatar, UAE

06:13

Southern asia, easern asia, eastern affrica, western africa

66%...

- Digital devices

- Digital platforms

- Digiatl media

- Digital data

- Digital technology

Paid media

owned media

Earned media

Advertising

- Paid search

- Display ads

- Affiliate marketing

- Digital signage

Partner networks

- Publisher editorial

- Influencer outreach

- Word-of-mouth

- social networks

Digital properties

- Website(s)

- Blogs

- Mobile apps

- Social presence

paid placements

Atomisation of conversations through shared APIs and social widgets

Atomisation of content into ads

- Data storage

- Data Management

- Data visualization

- CRM

- Tag Manager

- Attribution

- Owned/paid/eard media tools

activities, institutions, and proccesses facilitated by digital technologies for creating, communicating and delivering value for customers and other stakeholders

- Not necessarily online (on the internet)

- digital technologies include e-books, SMS text, games, TV, videos, emails, etc.

- Direct mail

- online PR

- Sponsorships

- Social media marketing

(Internet or web marketing) comprises the planning, organization, implementation and ocntrol of all market-oriented activities using the Internet

- Exlusively online (on the Internet)

- Subset of DM

- Pop-up ads

- Pay-per click (PPC) campaigns

- Website development

- Search engine optimization (SEO)

- Advertising online (display and paid search)

- Email Marketing

- Marketing on social media 

- Metrics and analytics