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Erstellt / Aktualisiert 24.09.2020 / 27.09.2020
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4. A subscription website catering to people who are business executives conducted a marketing survey and asked the following five questions. Classify each resulting variable as either “Categorical (Qualitative)” or “Quantitative,” and briefly explain why.

c. Do you use a travel agent to make your travel arrangements? Write “1” if Yes and “2” if No.

c. Categorical. The data consist of one of three category labels (“1” or “2”)

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4. A subscription website catering to people who are business executives conducted a marketing survey and asked the following five questions. Classify each resulting variable as either “Categorical (Qualitative)” or “Quantitative,” and briefly explain why.

d. What is your age? 

d. Quantitative. The data measures how old a person is (or, counts how many years they have lived). 

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4. . A subscription website catering to people who are business executives conducted a marketing survey and asked the following five questions. Classify each resulting variable as either “Categorical (Qualitative)” or “Quantitative,” and briefly explain why.

e. How do you generally fly — Private, First Class, Business Class, Economy-Plus, or Economy?

e. Categorical. The data consist of one of five category labels.

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4. A subscription website catering to people who are business executives conducted a marketing survey and asked the following five questions. Classify each resulting variable as either “Categorical (Qualitative)” or “Quantitative,” and briefly explain why. 

c. Do you use a travel agent to make your travel arrangements? Write “1” if Yes and “2” if No.

Suppose that out of a total of 430 respondents, 155 of them answered “1” in part “c” above.

f. Develop a statistic that can be used to estimate the percentage of all business travelers who use a travel agent to make their travel arrangements

f. 155 / 430 = 0.36 . Based upon our sample we infer that 36% of all business travelers use a travel agent.

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4. A subscription website catering to people who are business executives conducted a marketing survey and asked the following five questions. Classify each resulting variable as either “Categorical (Qualitative)” or “Quantitative,” and briefly explain why. 

e. How do you generally fly — Private, First Class, Business Class, Economy-Plus, or Economy?

Suppose that out of a total of 430 respondents, 155 of them answered “1” in part “c” above.

g. If 44% of the 430 respondents said they generally fly Business Class, then how many of the respondents gave that answer in part “e”?

g. (430)(0.44) = 189.2 . So approximately 189 or 190 of the respondent generally fly Business Class.

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5. In a survey of 26 CEOs of family-owned businesses, fourteen said they built the business themselves; four said they were hired by the family; and the remaining eight said they inherited the business.

a. Construct a frequency table containing the Frequency and the Percent Frequency values.

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5. In a survey of 26 CEOs of family-owned businesses, fourteen said they built the business themselves; four said they were hired by the family; and the remaining eight said they inherited the business

b. Draw a bar chart for this data.

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5. In a survey of 26 CEOs of family-owned businesses, fourteen said they built the business themselves; four said they were hired by the family; and the remaining eight said they inherited the business.

c. Draw a pie chart for this data.

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