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Sprache English
Stufe Universität
Erstellt / Aktualisiert 15.09.2020 / 21.01.2021
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0 Exakte Antworten 402 Text Antworten 0 Multiple Choice Antworten
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What are Market offerings and marketing myopia?

Market offerings are some combination of products, services, information, or experiences offered to a market to satisfy a need or want.
Marketing myopia is focusing only on existing wants and losing sight of unerlying consumer needs.

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What does marketing actions try to create?

Exchange is the act of obtaining a desired object from someone by offering something in return. Marketing actions try to create, maintain, and grow desirable exchange relationships.

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What is a market?

A market is set of actual and potential buyers. Consumers market when they: - search for products.
- interact with companies to obtain information

Make purchases

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What questions do you need to ask when designing a customer value -driven marketing strategy?

Marketing management is the art and science of choosing target markets and builing profitable realtionships with them.
- what customers will we serve (target market)?

How can we best serve these customers (value proposition)?


A brand's value proposition is the set of benefits or values it promises to deliver to customers to satisfy theri needs. 

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Name some characteristics of marketing

marketing is the combination of: 

  • market segmentation
  • behavioral orientation
  • marketing-mix
  • middle to long-term orientation
  • branding
  • innovation
  • market research
  • customer orientation
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What are the building bloks of developing a marketing concept?

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What is an information analysis of Macroenvironment  with the PESTEL-Framework

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What do you need to analyse when you look for trends in the macroenvironment?.

environment= political, ecological, economic, technological

You need to analyze, social development, megatrends, demand trends, opportunities /threats