Lernkarten

Karten 402 Karten
Lernende 5 Lernende
Sprache English
Stufe Universität
Erstellt / Aktualisiert 15.09.2020 / 21.01.2021
Lizenzierung Keine Angabe
Weblink
Einbinden
0 Exakte Antworten 402 Text Antworten 0 Multiple Choice Antworten
Fenster schliessen

What are Market offerings and marketing myopia?

Market offerings are some combination of products, services, information, or experiences offered to a market to satisfy a need or want.
Marketing myopia is focusing only on existing wants and losing sight of unerlying consumer needs.

Fenster schliessen

What does marketing actions try to create?

Exchange is the act of obtaining a desired object from someone by offering something in return. Marketing actions try to create, maintain, and grow desirable exchange relationships.

Fenster schliessen

What is a market?

A market is set of actual and potential buyers. Consumers market when they: - search for products.
- interact with companies to obtain information

Make purchases

Fenster schliessen

What questions do you need to ask when designing a customer value -driven marketing strategy?

Marketing management is the art and science of choosing target markets and builing profitable realtionships with them.
- what customers will we serve (target market)?

How can we best serve these customers (value proposition)?

 

A brand's value proposition is the set of benefits or values it promises to deliver to customers to satisfy theri needs. 

Fenster schliessen

Name some characteristics of marketing

marketing is the combination of: 

  • market segmentation
  • behavioral orientation
  • marketing-mix
  • middle to long-term orientation
  • branding
  • innovation
  • market research
  • customer orientation
Fenster schliessen

What are the building bloks of developing a marketing concept?

Lizenzierung: Keine Angabe
Fenster schliessen

What is an information analysis of Macroenvironment  with the PESTEL-Framework

Lizenzierung: Keine Angabe
Fenster schliessen

What do you need to analyse when you look for trends in the macroenvironment?.

environment= political, ecological, economic, technological

You need to analyze, social development, megatrends, demand trends, opportunities /threats