V11 Business Models
Key concepts: - Business Models - General Purpose technology markets - Logic of accumulaiton Abilities: - Critical assessment of different business models embedded in diverse ecosystems, and the relationsship with other TIM topics - Critical assessment of broader implications of new business models and organizational forms
Key concepts: - Business Models - General Purpose technology markets - Logic of accumulaiton Abilities: - Critical assessment of different business models embedded in diverse ecosystems, and the relationsship with other TIM topics - Critical assessment of broader implications of new business models and organizational forms
Kartei Details
| Karten | 18 |
|---|---|
| Sprache | Deutsch |
| Kategorie | BWL |
| Stufe | Universität |
| Erstellt / Aktualisiert | 06.01.2020 / 13.01.2020 |
| Lizenzierung | Keine Angabe |
| Weblink |
https://card2brain.ch/box/20200106_v11_business_models
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| Einbinden |
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Name the four categories of businessmodels incl. examples.
Define a Business Model, Strategy and Tactics. Give an Example with the car industry.
(Ricart Casadesus-Masanell - How to Design a Winning Business Model)
Business Model: (Selling Cars)
Refers to the logic of the company - how it operates and creates and captures value for stakeholders in a competitive market place.
Business Strategy: (How to design the Car)
Plan to create a unique and valuable position involving distinctive set of activities.
Business Tactics: (How to drive the car?)
Residual choices open to a company by virtue of the business model that it employs.
Every Company has a business model but not nessesarily a strategy!
Define business model innovation.
Buisness models, which include the comercialization of new technologies (novel approach) and its underlying assets.
According to this paper there are 3 types of choises which has to be made when creating business models. Name & explain them.
(Ricart Casadesus-Masanell - How to Design a Winning Business Model)
Policy choices:
determine the actions an organization takes across all its operations (such as using nonunion workers,
locating plants in rural areas, or encouraging employees to fly coach class)
Asset choices:
pertain to the tangible resources a company deploys (manufacturing facilities or satellite communication
systems, for instance)
Governance choices:
refer to how a company arranges decision-making rights over the other two (should we own or lease machinery?)
