PD
PEM - Kauf
PEM - Kauf
Kartei Details
| Karten | 41 |
|---|---|
| Sprache | Deutsch |
| Kategorie | Technik |
| Stufe | Universität |
| Erstellt / Aktualisiert | 12.02.2019 / 12.02.2019 |
| Lizenzierung | Keine Angabe |
| Weblink |
https://card2brain.ch/box/20190212_pd
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| Einbinden |
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01a. What are the four phases of technology management in the product development process after Ewald (in the right order)? (2) Slide 12 / 102
1. Which technologies are attractive? Early detection!
New technologies and new trends
2. Matching with own portfolio (todays and future)
Evaluating opportunity-risk ratio
3. Defining and evaluating possible strategies
Detailing and phrasing the strategy
4. Planning of research and development resources and implementing the strategy
From strategy to operative implementation
02a. Is “Target Costing” an effective method for innovative products? Please justify your answer. (1) Slide 18
No, fairly ineffective for innovative products.
Strong customer oriented method, but no existing market for innovative products.
02b1. We discussed several methodical approaches for target costing
Out of company
Market into company
Into and out of company
02b2. We discussed several methodical approaches for target costing. Please describe the “out of company” approach. (1) Slide 19
Out of company: Target costs depending on own possibilities. Main parameters like development effort and production facilities are relevant for the target costs. Low market orientation f. e. public call for proposals
02b3. We discussed several methodical approaches for target costing. Please describe the “Market into company” approach. (1) Slide 19
Market into company: Target costs depending on market/competitors. Original approach of target costing. Market and competitor oriented. Comparison with competitive products and correlating pieces.
02b4. We discussed several methodical approaches for target costing. Please describe the “Into and out of company” approach. (1) Slide 19
Into and out of company: Combination of both methods. Definition of a target agreement process, no fixed market oriented value
02c. When is "Out of company" approach meaningful? (1)
When there is no competitive market that is ruling the price.
04a. What are the three “official” dimensions of the magic triangle of product development? (1) Slide 25
Function / Quality – Cost / Price – Time
