HSLU WSP EN 02 S3 EN-DE+Description
HSLU EN s03
HSLU EN s03
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Cartes-fiches
Multiplikator n ---------- an estimation by which an amount of investment is multiplied to give the total increase of national income
Investmentfonds (BE: Investmentfonds) n ---------- an investment that is made up of a pool of funds for the purpose of investing in securities
nationale Ersparnisse n ---------- the sum of a nation's public and private savings
Nettoexporte n ---------- the value of a country's total exports minus the value of its total imports
nicht-preisiger Wettbewerb n ---------- a market situation in which competitors would not lower prices and focus on something else such as quality or other product characteristic
o.n.o. (auch o.b.o.) (kurz für ornearest/bestes Angebot) ---------- used in advertisements to show that people are willing to sell something for slightly less money than the price they are asking for
Outsourcing n ---------- a method of subcontracting business-related operations to a third party
Oligopol n ---------- this is a situation in which a particular market is controlled by a small group of firms
Opportunitätskosten n ---------- the difference in return between a chosen investment and one that was not chosen
Leistungslücke n ---------- the measurement of difference between the actual output and the output an economy could achieve when it is most efficient, or at full capacity
Patent Nr., v ---------- (to get) a legal document that gives you the exclusive right to make or sell a new invention or product for a particular number of years
Auszahlung n ---------- a benefit received
pilot adj, v ---------- (describes a plan) to test if an idea, product, etc will be successful
Platz n ---------- the element in the marketing mix concerned with the various methods of distributing goods and making them available for the customer
Positionierung n ---------- the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands
Poster n ---------- a large printed picture or photograph used to advertise something
potentialausgang n ---------- the total GDP that could be produced by an economy if all its resources were fully employed
barwert n ---------- the current value of a future sum of money or stream of cash given a specified rate of return
Preisdiskriminierung n ---------- the situation in which a seller will charge each customer the maximum possible price
Preis n ---------- the monetary sum or for which anything may be bought or sold
Gefangenendilemma n ---------- an interaction in which two players attempt to act individually and as a consequence the greatest potential result is not realized.
privat gut n ---------- a product that must be purchased in order to be consumed, and whose consumption prevents another from consuming it
Erzeugerpreisindex (PPI) n n ---------- a series of indexes that measure the average change in selling prices from domestic commodity producers over time
Produktdifferenzierung n ---------- a marketing process that looks to make a product more attractive by contrasting its unique qualities with other competing products.
Produkt n ---------- something that is made in large quantities so that it can be sold
Produktplatzierung n ---------- a form of advertising in which a company supplies a product for use in a film or television programme
promo n ---------- a short film designed to give attention to a product or event
promote v ---------- to encourage people to buy something by offering it at a reduced price or by advertising it
Promotion n ---------- activities to encourage people to buy something by offering it at a reduced price or by advertising it
Werbezusatz ---------- designed to advertise a product or service
Eigentumsrechte n ---------- laws regarding how individuals can control, benefit from and transfer property
Schutz n ---------- an act of keeping something safe from damage, or loss, or the state of being protected in this way
Protektionismus n ---------- policies that restrict and/or restrain international trade, which are enacted with the intent of protecting local businesses and jobs from foreign competition
Staatsverschuldung (auch Staatsverschuldung) n ---------- the amount of money that has been borrowed by a government
öffentliches Gut n ---------- a product that one individual can consume without reducing its availability to another individual and from which no one is excluded
Öffentlichkeitsarbeit (auch PR) n ---------- explaining to the general public what an organization does in order to create good will
Publizist n ---------- someone who whose job is to arrange publicity for a person or organization in the media
Werbung n ---------- the business of making sure that someone or something attracts a lot of interest or attention; or the attention received in the media
publizieren v ---------- to give information about something to the general public
Kaufkraftparität (KKP) n ---------- an estimate of the amount of adjustment needed on exchange rate between countries in order for the exchange to be equivalent to each currency's purchasing power