HSLU EN s03


F. G.
Diese Vokabelkartei unterstützt Englischlernende auf Universitätsniveau, mit Fokus auf Wirtschaftsvokabular. Sie umfasst Begriffe wie "trade-off" (Ausgleich), "transaction cost" (Transaktionskosten) und "unique selling point" (Alleinstellungsmerkmal). Die Plattform ermöglicht auch rückwärtsgerichtetes Lernen, z.B. von der Zielsprache zur Ausgangssprache. Ideal für Studierende und Fachleute, die ihre Englischkenntnisse im wirtschaftlichen Kontext vertiefen möchten.
Cartes-fiches
251
Utilisateurs
1
Langue
Anglais
Catégorie
Anglais
Niveau
Université
Créé / Mis à jour
11.01.2019 / 11.01.2019

Cartes-fiches

multiplier n

Multiplikator n ---------- an estimation by which an amount of investment is multiplied to give the total increase of national income

mutual fund (BE: unit trust) n

Investmentfonds (BE: Investmentfonds) n ---------- an investment that is made up of a pool of funds for the purpose of investing in securities

national savings n

nationale Ersparnisse n ---------- the sum of a nation's public and private savings

net exports n

Nettoexporte n ---------- the value of a country's total exports minus the value of its total imports

non-price competition n

nicht-preisiger Wettbewerb n ---------- a market situation in which competitors would not lower prices and focus on something else such as quality or other product characteristic

o.n.o. (also o.b.o) (short for ornearest/best offer)

o.n.o. (auch o.b.o.) (kurz für ornearest/bestes Angebot) ---------- used in advertisements to show that people are willing to sell something for slightly less money than the price they are asking for

outsourcing n

Outsourcing n ---------- a method of subcontracting business-related operations to a third party

oligopoly n

Oligopol n ---------- this is a situation in which a particular market is controlled by a small group of firms

opportunity cost n

Opportunitätskosten n ---------- the difference in return between a chosen investment and one that was not chosen

output gap n

Leistungslücke n ---------- the measurement of difference between the actual output and the output an economy could achieve when it is most efficient, or at full capacity

patent n., v

Patent Nr., v ---------- (to get) a legal document that gives you the exclusive right to make or sell a new invention or product for a particular number of years

payoff n

Auszahlung n ---------- a benefit received

pilot adj, v

pilot adj, v ---------- (describes a plan) to test if an idea, product, etc will be successful

place n

Platz n ---------- the element in the marketing mix concerned with the various methods of distributing goods and making them available for the customer

positioning n

Positionierung n ---------- the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

poster n

Poster n ---------- a large printed picture or photograph used to advertise something

potential output n

potentialausgang n ---------- the total GDP that could be produced by an economy if all its resources were fully employed

present value n

barwert n ---------- the current value of a future sum of money or stream of cash given a specified rate of return

price discrimination n

Preisdiskriminierung n ---------- the situation in which a seller will charge each customer the maximum possible price

price n

Preis n ---------- the monetary sum or for which anything may be bought or sold

prisoner's dilemma n

Gefangenendilemma n ---------- an interaction in which two players attempt to act individually and as a consequence the greatest potential result is not realized.

private good n

privat gut n ---------- a product that must be purchased in order to be consumed, and whose consumption prevents another from consuming it

producer price index (PPI) n

Erzeugerpreisindex (PPI) n n ---------- a series of indexes that measure the average change in selling prices from domestic commodity producers over time

product differentiation n

Produktdifferenzierung n ---------- a marketing process that looks to make a product more attractive by contrasting its unique qualities with other competing products.

product n

Produkt n ---------- something that is made in large quantities so that it can be sold

product placementn

Produktplatzierung n ---------- a form of advertising in which a company supplies a product for use in a film or television programme

promo n

promo n ---------- a short film designed to give attention to a product or event

promote v

promote v ---------- to encourage people to buy something by offering it at a reduced price or by advertising it

promotion n

Promotion n ---------- activities to encourage people to buy something by offering it at a reduced price or by advertising it

promotional adj

Werbezusatz ---------- designed to advertise a product or service

property rights n

Eigentumsrechte n ---------- laws regarding how individuals can control, benefit from and transfer property

protection n

Schutz n ---------- an act of keeping something safe from damage, or loss, or the state of being protected in this way

protectionism n

Protektionismus n ---------- policies that restrict and/or restrain international trade, which are enacted with the intent of protecting local businesses and jobs from foreign competition

public debt (also national debt) n

Staatsverschuldung (auch Staatsverschuldung) n ---------- the amount of money that has been borrowed by a government

public good n

öffentliches Gut n ---------- a product that one individual can consume without reducing its availability to another individual and from which no one is excluded

public relations (also PR) n

Öffentlichkeitsarbeit (auch PR) n ---------- explaining to the general public what an organization does in order to create good will

publicist n

Publizist n ---------- someone who whose job is to arrange publicity for a person or organization in the media

publicity n

Werbung n ---------- the business of making sure that someone or something attracts a lot of interest or attention; or the attention received in the media

publicize v

publizieren v ---------- to give information about something to the general public

purchasing power parity (PPP) n

Kaufkraftparität (KKP) n ---------- an estimate of the amount of adjustment needed on exchange rate between countries in order for the exchange to be equivalent to each currency's purchasing power

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