Business English

-Describing Companies ✓ Raising finance ✓ SWOT analysis ✓ Large concerns vs SME's ✓ Project planning ✓ Marketing ✓ E-Commerce ✓ Corporate social responsibility (CSR) ✓

-Describing Companies ✓ Raising finance ✓ SWOT analysis ✓ Large concerns vs SME's ✓ Project planning ✓ Marketing ✓ E-Commerce ✓ Corporate social responsibility (CSR) ✓

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Tobias Dose

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Tobias Dose

About these flashcards

This set of flashcards helps university students learn English business terms and concepts. The flashcard set focuses on vocabulary related to marketing, business strategies, and project management, including terms like "viral marketing," "product placement," and "SWOT analysis." The platform also supports backward learning, allowing users to learn from the target language to the source language. Ideal for business students or professionals looking to improve their English vocabulary and communication skills, this flashcard set is particularly useful for intermediate to advanced learners.

Flashcards

164

Students

3

Language

English

Category

English

Level

University

Created / Updated

17.01.2018 / 20.05.2019

growth (stage of PLC)

products are fast-growing and generate high cash flows (Stars)

maturity (stage of PLC)

products generate profit but little market growth (Cash cows)

decline (stage of PLC)

products with a low relative market share and low market growth (Poor dogs)

one-to-one marketing

marketing based on the idea of treating different customers differently

data mining

analyse the data of customers

identify (IDIC)

company must identify who is an actual customer and should know about knowledge of their customers

differentiate (IDIC)

differentiate your customers based on their individual needs and value to your organization

interact (IDIC)

interact with your customers in a two-way dialogue to understand their expectations

customize (IDIC)

customize some aspects of your products based on what you learn from your customers

need for info (customer club concept)

how much info the customer needs

brand significance (customer club concept)

how important the brand is for the customer who buy

brand abassador

person who represents the brand

relative market share

shows how a company is faring in terms of its leading competitor

product placement

advertising a product by supplying it for use in films

viral marketing

a marketing activity about a product which spreads between people on the internet

circulation figures (for a magazine)

the number of copies it distributes on an average day

trend

a general development or change in a situation

B2G

Business-to-Government

C2C

Consumer-to-Consumer

B2B

Business-to-Business

customer / client

Commandes clavier:

= tourner,

= avant/arrière,

= faire défiler

a person who buys goods or a service

staff / employees

Commandes clavier:

= tourner,

= avant/arrière,

= faire défiler

people who are paid to work for a business

manufacturer

Commandes clavier:

= tourner,

= avant/arrière,

= faire défiler

a company that produces goods in large numbers

wholesaler

Commandes clavier:

= tourner,

= avant/arrière,

= faire défiler

a merchant middleman who sells mainly to retailers

distributor

Commandes clavier:

= tourner,

= avant/arrière,

= faire défiler

distributors are wholesalers and retailers

retailer

Commandes clavier:

= tourner,

= avant/arrière,

= faire défiler

someone that sells goods directly to the customers

supplier

Commandes clavier:

= tourner,

= avant/arrière,

= faire défiler

company that supplies goods to customers

department

Commandes clavier:

= tourner,

= avant/arrière,

= faire défiler

specialised part of a company

research and development (R&D)

Commandes clavier:

= tourner,

= avant/arrière,

= faire défiler

department that improves and develop products

administration (admin.)

Commandes clavier:

= tourner,

= avant/arrière,

= faire défiler

activities involved in managing or organizing a business

human ressources

department that handles many of the matters that affect the employees

purchasing

the activity of buying supplies for a company

sales and marketing

department that sells and advertises products

board of directors (the board)

group of people who manage a company

parent / holding company

a company that controls other smaller companies

subsidiary

company that is owned by a larger company

branch (office)

one of the offices that form part of a large business organization

sector

specialised part of the economy

to be located

to be in a particular place

headquarters

main office of a company

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Cartes-fiches

trend

a general development or change in a situation

B2G

Business-to-Government

C2C

Consumer-to-Consumer

B2B

Business-to-Business

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