BECH Vocabulary Unit 1&2
BECH Vocabulary Unit 1&2
BECH Vocabulary Unit 1&2
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Lernkarten
autocratic
demanding absolute obedience from other people
(autoritär)
bonus
extra amount of money that is given to you as a present or reward in addition to the money you were expecting
(Prämie)
by the book
formally, or according to the rules
(genau nach Vorschrift)
dress code
set of rules for what you can wear
(Kleiderordnung)
goal
aim or purpose
(Ziel)
mentor
person who gives another person help and advice over a period of time and often also teaches them how to do their job
(Mentor)
vision
ability to imagine how a country, society, industry, etc. could develop in the future and to plan in a suitable way
(Vision)
dotcom
Internet company
publicly accountable
responsible to the government
(dem Staat gegenüber rechenschaftspflichtig)
rat race
struggle of individuals in a competitive environment
(Konkurrenzkampf)
red tape
paperwork
(Bürokratie)
streamline
make more efficient
(straffen)
board
group of people who are responsible for controlling and organising a company or organisation
(Vorstand, Unternehmensführung)
bottom line
final line in the accounts of a company or organisation, which states the total profit or loss that has been made
(Saldo)
make redundant
no longer employ someone because there is not enough work
(jemanden überflüssig machen)
market share
percentage of all the sales within a market that are held by one brand or company
(Marktanteil)
monitor
watch and check a situation carefully for a period of time in order to discover something about it
(überwachen)
return
amount of profit on an investment
(Ertrag, Rendite)
revenue
money earned from sales
(Umsatz)
shareholder
person who owns shares in a company
(Aktionär)
delegate
give a particular job, duty, right, etc. to someone else so that they do it for you
(delegieren)
get down to work
start to direct your efforts and attention towards work
(sich an die Arbeit machen)
hands-on approach
way of doing things which is practical, not theoretical
(pragmatischer Ansatz)
trouble-shooting skills
ability to remove or solve difficulties
(Fähigkeit zur Problemlösung)
brand builder
developer of a product’s image
(Markenentwickler)
brand image
impression of a product in the minds of potential customers
(Markenimage)
empire
very large and important business organisation
(Imperium)
feedback
remarks passed back to the person responsible, so that changes can be made if necessary
(Rückmeldung)
fire
dismiss
(entlassen)
incompetent
showing lack of ability or skill to do something successfully
(inkompetent)
ranks
the membership of a group or organisation
(Reihen)
rate
level of payment
(Tarif)
stake
share or financial involvement in a business
(Aktie, Beteiligung)
venture
new activity, usually in business, which involves risk or uncertainty
(Wagnis)
workload
amount of work to be done, especially by a particular person or machine in a period of time
(Arbeitspensum)
administer
manage or govern
(verwalten)
assess
judge or decide the amount, value, quality or importance of something
(beurteilen)
brand management
how a company manages its brands and brand image
(Markenmanagement)
crisis management
process of dealing with difficult situations
(Krisenmanagement)
line management
direct management of staff
(Linienmanagement)
