English HF-ICT
Wörter 1
Wörter 1
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Lernkarten
unreliable
unzuverlässig;
not able to be trusted or believed
brand positioning
Markenpositionierung;
target consumer's reason to buy your product in preference to others
brand identity
Markenidentität;
how that business wants to be perceived by consumers
brand extension, brand stretching
Markenerweiterung;
use an existing brand for a new product in a different product category
procuct placement
Produktplazierung;
To place the product into a commercial, TV-series or movie.
product portfolio
Produktportfolio;
Whole set of all products that one does offer.
product feature
Produktmerkmale;
Individual specification of a product.
marketing mix
Marketing-Mix;
product, price, place, promotion
marketing strategy
Marketingstrategie;
all basic short-term and long-term activities in the field of marketing
marketing plan
Marketingplan;
a document which shows the current market situation and what targets the company has
market adaption
Marktanpassung;
the process of changing to suit different conditions on the market.
market penetration
Marktdurchdringung;
the degree to which a product or brand is bought, used, or known by a particular group of customers
market segmentation
Marktaufteilung;
the dividing of all possible customers into groups based on their needs, age, education, income, etc.
customer retention
Kundenbindung;
the fact of keeping a customer for a period of time
customer profile
Kundenprofil;
detailed information about a particular customer
customer base
Kundenbasis, Kundenstamm;
the people who buy or use a particular product or service
realms
Welten, Reiche, Gebiete;
an area of interest or activity
to dilute
verdünnen, verwässern;
to make a liquid weaker by mixing in something else
to be discerning
Anspruchsvoll sein, Kritisch sein;
to be picky, to be very careful about choosing only what they like
deliberate
vorsätzlich, absichtlich;
intentional or planned, often with the result of being harmful to someone
anchor
Anker, Nachrichtensprecher;
a heavy metal object attached to a boat by a rope or chain that, when dropped into the water and resting on the bottom, keeps the boat from moving,
An anchor is also someone or something that gives support when needed or someone who reads the news
to aspire
anstreben;
to want something very much or hope to achieve something or be successful
relentlessly
unerbittlich;
continuing in a severe or extreme way, without giving up
thorough
gründlich, sorgfältig;
detailed and careful
