Produkt und Preis 1

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Jan Winter

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Jan Winter

About these flashcards

Diese Lernkarten bieten einen umfassenden Überblick über Methoden und Modelle der Produkt- und Preisanalyse im universitären BWL-Kontext. Sie behandeln Themen wie Quality Function Deployment, Conjoint Analysis, Morphologische Box und verschiedene Innovationsmodelle. Die Karteikarten sind besonders nützlich für Studierende und Forscher, die sich mit der Entwicklung und Bewertung neuer Produkte sowie deren Marktpotenzial auseinandersetzen.

Flashcards

Students

Language

German

Category

Micro-Economics

Level

University

Created / Updated

06.10.2015 / 12.12.2015

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Flashcards

Reasons for high failure Rate of new Products

Picture

Typologie of new product failures

See picture

Components of a Product

Picture

Marketing key assumption about choice behavior

Picture

Typology of product choice models

Picture

Stärken und Schwächen des Markov Modells

Siehe Bild

Luce Model

Allgeime Annahme
Interpretation von beta

Siehe Bild

Ideal Vector Model

The idea behind

Picture

Ideal point mode

The idea behind

Picture

Definition of Innovation

Picture

Typology of Innovations

Picture

Phases and selected tools of innovation management

Picture

Types of Innovators

Picture

Conceptual left - experimental right

Important Sources of New Product ideas

Picture

Lead User

Definition

Picture

Classification of Creativity Methods

Picture

Brainstorming rules

Picture

Morphological Box

Picture

Conjoint Analysis

How it works

Picture

Conjoint Analysis

Result: Overengineering
Result: Relative importance

Picture

Conjoint Analysis Results

Result: Extra willingness to pay
Result: Predict market shares

Picture

Conjoint Analsysis

Things to consider

Picture

Procedural Steps of Quality function Deployment

Picture

Quality Function Deployment - The house of quality

Picture

Study

Produkt und Preis 1

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