Produkt und Preis 2
Produkt (74-156)
Produkt (74-156)
Instruments of COncept Definition
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Phases and Methods of Concept evaluation and selection
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Concept tests and product tests
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Test Market basics
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Risk of test markets
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Test market simulations
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ASSESOR
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Central tasks of market launch
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Adoption
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Diffusion
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Diffusion model by Rogers
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Integrative Diffusion Model: The Bass Model - Assumptions
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Critical Evaluation of the Bass Model
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Central questions for formulating a market entry strategy
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Evaluation of Pioneer and Follower Strategie
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Definition of product mix
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Decisions on Modificatikons of the Product mix
Fields of decision
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Expanding the product mix
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Types of Diversification
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Three types of possible synergies from a customer's perspective
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Complexity costs
What it is
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Categorization of complexity costs
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Brand Knowledge
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Brand Functions
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Key Decision making areas of Brand Management
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Brand Positioning
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Defining the brand essence
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Identiying Brand Benefits
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Describing the Brand Personality
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Emotional Brand Attachement and Brand Personality
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Five Characteristics of successfully positioned brands
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Types of brand architecture
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Exaluation of the three brasic strategic branding strategies.
Nur anschauen. Nicht auswendig lernen
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Stretegic Options for further developing the brand architecture
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Brand Monitoring
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Categorization of brand evaluation methods
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Cartes-fiches
Instruments of COncept Definition
Picture
Phases and Methods of Concept evaluation and selection
Picture
Concept tests and product tests
Picture
Test Market basics
Picture
Risk of test markets
Picture
Test market simulations
Picture
ASSESOR
Picture
Central tasks of market launch
Picture
Adoption
Picture
Diffusion
Picture
Diffusion model by Rogers
Picture
Integrative Diffusion Model: The Bass Model - Assumptions
Picture
Critical Evaluation of the Bass Model
Picture
Central questions for formulating a market entry strategy
Picture
Evaluation of Pioneer and Follower Strategie
Picture
Definition of product mix
Picture
Decisions on Modificatikons of the Product mix
Fields of decision
Picture
Expanding the product mix
Picture
Types of Diversification
Picture
Three types of possible synergies from a customer's perspective
Picture
Complexity costs
What it is
Picture
Categorization of complexity costs
Picture
Brand Knowledge
Picture
Brand Functions
Picture
Key Decision making areas of Brand Management
Picture
Brand Positioning
Picture
Defining the brand essence
Picture
Identiying Brand Benefits
Picture
Describing the Brand Personality
Picture
Emotional Brand Attachement and Brand Personality
Picture
Five Characteristics of successfully positioned brands
Picture
Types of brand architecture
Picture
Exaluation of the three brasic strategic branding strategies.
Nur anschauen. Nicht auswendig lernen
Picture
Stretegic Options for further developing the brand architecture
Picture
Brand Monitoring
Picture
Categorization of brand evaluation methods
Picture
