International Strategy and Organizational Structures
Modul: International Business
Modul: International Business
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Cartes-fiches
Organisation Sturcture:
foreign markets are to be exploited opportunistically
International Division
Organisation Sturcture:
Foreign / total sales are low - start of the internationalization
International Division
Organisation Sturcture:
foreign markets are to be exploited systematically
Geographic Area Structure
GeOrganisation Sturcture:
regional markets differ strongly from each other
Geographic Area Structure
Organisation Sturcture:
economies of scale are regional
Geographic Area Structure
Foreign sales / total sales is high
Geographic Area Structure
Organisation Sturcture:
a company's pressure push for global strategy
Functional Structure
a company's product share a common technology
Functional Structure
Organisation Sturcture:
cost pressure is high
Product Structure
Organisation Sturcture:
pressure for local responsiveness are comparatively low
Product Structure
