International Marketing 3
Und Nummer 3
Und Nummer 3
Decisions related to the market entry
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International marketcovergae strategy - A mind map
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Market protfolio as a tool to set priorities for investment decisions
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Criteria for the two axes of the current market portfolio
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Selecting/Prioritizing national markets: The prospective markets portfolio
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Criteria for the two axes of the prospective markets portfolio
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PEST Analyse
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Two generic strategies for timing international market entires
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Advantages and disadvantages of the two market entry strategies
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What distributors can do for a company
- Assortment: Combining products from multiple manufactures according to the need categories of customers
- Marketing support
- Customer service
- Sales planning
- Customer covrage
- Storage/Logistics
- Lot breaking
- Support of product development
- Financing
Forms of international market coverage, differntiated by the intensity of resource investments
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Forms of international market coverage
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Advantages and disadvantages of the alternative forms of resource investment
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Requirements when selecting a distribution partner
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Requirements specific to al licensing agreement
- Seek patent or trademark protection
- Thorough profitability analysis
- Careful selection of prospective licensees
- Contract parameter
Requirements specific to a subcontractor
- Slexible/geared toward just in time delivery
- Able to meet quality stabndards
- Solid financial footings
- Able to interagte with companys business
- Must have contingency plans
International Strategic Alliances - Success factors
- Alliances between strong and weak partners seldom work
- Autonomy and flexibility
- Equal ownership
- Commitment and support of the top of the partners organizations
- Strong alliance managers are the key
- Alliances between partners that are related in terms of products, technologies and markets
- Similar cultures, assets sizes and venturing experience
- A shared vision on goals and mutual benefits
Typology of marketing goals
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Flashcards
Decisions related to the market entry
Picture
International marketcovergae strategy - A mind map
Picture
Market protfolio as a tool to set priorities for investment decisions
Picture
Criteria for the two axes of the current market portfolio
Picture
Selecting/Prioritizing national markets: The prospective markets portfolio
Picture
Criteria for the two axes of the prospective markets portfolio
Picture
PEST Analyse
Picture
Two generic strategies for timing international market entires
Picture
Advantages and disadvantages of the two market entry strategies
Picture
What distributors can do for a company
- Assortment: Combining products from multiple manufactures according to the need categories of customers
- Marketing support
- Customer service
- Sales planning
- Customer covrage
- Storage/Logistics
- Lot breaking
- Support of product development
- Financing
Forms of international market coverage, differntiated by the intensity of resource investments
Picture
Forms of international market coverage
Picture
Advantages and disadvantages of the alternative forms of resource investment
Picture
Requirements when selecting a distribution partner
Picture
Requirements specific to al licensing agreement
- Seek patent or trademark protection
- Thorough profitability analysis
- Careful selection of prospective licensees
- Contract parameter
Requirements specific to a subcontractor
- Slexible/geared toward just in time delivery
- Able to meet quality stabndards
- Solid financial footings
- Able to interagte with companys business
- Must have contingency plans
International Strategic Alliances - Success factors
- Alliances between strong and weak partners seldom work
- Autonomy and flexibility
- Equal ownership
- Commitment and support of the top of the partners organizations
- Strong alliance managers are the key
- Alliances between partners that are related in terms of products, technologies and markets
- Similar cultures, assets sizes and venturing experience
- A shared vision on goals and mutual benefits
Typology of marketing goals
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