International Marketing 2
Und Nummer 2
Und Nummer 2
1.2 c) socio-cultural environment
Elements of national culture
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1.2 c) socio-cultural environment
Hofstede's six dimensions for describing culture
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1.2 c) socio-cultural environment
Trompenaars 7 cultural dimensions
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1.2 c) socio-cultural environment
Hall distinguishes communication cultures by the importane of implicit meanings
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1.2 c) socio-cultural environment
Maslow's hirarchy of Needs
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1.2 c) socio-cultural environment
8 cross-national socio styles
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1.2 c) socio-cultural environment
Characterization of GfK's Euro Socio Styles
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1.2 d) Analyzing the market context through secondary market research
Primary and secondary market research
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1.2 d) Analyzing the market context through secondary market research
Key challanges when using secondary data
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1.2 d) Analyzing the market context through secondary market research
Sources of secondary data
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1.3 a) International buying behavior uf individuals
What do individuals prefer to buy?
How do they prefer to buy?
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1.3 a) International buying behavior uf individuals
Levitt posits that consmer needs are converging internationally
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1.3 a) International buying behavior uf individuals
Country of origin effect
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1.3 a) International buying behavior uf individuals
Ethnocentrism
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1.3 b) Internation buying behavior of organizations
Complexity of dealing with organizational buyers
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1.3 d) Organizational buyer
Key Questions when analyzing a buying center
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1.3 b) Organizational buyer
The complexity of handeling organizational buyers increases
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1.3 c) Primary market research
Basic steps to be taken
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1.3 c) Primary research
Step 2: Key considerations when selecting and managing a market research partner for international surveys
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1.3 c) Primary research
Advantages and problemes of selected data collection methods used in international market research
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1.3 c) Primary research
Different meanings of scales require special attention to the translaton so scales
Ist so ;-)
1.3 c) Primary research
How to measure the consistency of measurement scales
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1.3 c) Primary market research
Current Issues in global market research
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1.3 c) Primary Research
Key Pitfalls in conducting international market research
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Lernkarten
1.2 c) socio-cultural environment
Elements of national culture
See picture
1.2 c) socio-cultural environment
Hofstede's six dimensions for describing culture
See picture
1.2 c) socio-cultural environment
Trompenaars 7 cultural dimensions
See picture
1.2 c) socio-cultural environment
Hall distinguishes communication cultures by the importane of implicit meanings
See picture
1.2 c) socio-cultural environment
Maslow's hirarchy of Needs
See Picture
1.2 c) socio-cultural environment
8 cross-national socio styles
See picture
1.2 c) socio-cultural environment
Characterization of GfK's Euro Socio Styles
See picture
1.2 d) Analyzing the market context through secondary market research
Primary and secondary market research
See picture
1.2 d) Analyzing the market context through secondary market research
Key challanges when using secondary data
See picture
1.2 d) Analyzing the market context through secondary market research
Sources of secondary data
See picture
1.3 a) International buying behavior uf individuals
What do individuals prefer to buy?
How do they prefer to buy?
See picture
1.3 a) International buying behavior uf individuals
Levitt posits that consmer needs are converging internationally
See picture
1.3 a) International buying behavior uf individuals
Country of origin effect
See picture
1.3 a) International buying behavior uf individuals
Ethnocentrism
See picture
1.3 b) Internation buying behavior of organizations
Complexity of dealing with organizational buyers
See picture
1.3 d) Organizational buyer
Key Questions when analyzing a buying center
See picture
1.3 b) Organizational buyer
The complexity of handeling organizational buyers increases
See picture
1.3 c) Primary market research
Basic steps to be taken
See picture
1.3 c) Primary research
Step 2: Key considerations when selecting and managing a market research partner for international surveys
See picture
1.3 c) Primary research
Advantages and problemes of selected data collection methods used in international market research
See picture
1.3 c) Primary research
Different meanings of scales require special attention to the translaton so scales
Ist so ;-)
1.3 c) Primary research
How to measure the consistency of measurement scales
See picture
1.3 c) Primary market research
Current Issues in global market research
See picture
1.3 c) Primary Research
Key Pitfalls in conducting international market research
See picture
