International Marketing 1
Und Nummer 1
Und Nummer 1
1. Evolution of global Marketing
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EPRG Model
Examples of Marketing Types
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Internationalization Motives
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Int. Marketing means managing differeneces and interdepencies between countrys
Drivers of interdependence...
Differences vs. similarities pertaining to....
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Autonomy versus coordination: Mention examples of coordination
Differentation vs. standardization. Mention examples
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Responses to different environmental constellations
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The world Economy: Important Trends
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Indicators of a firm's degree of internationalization
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Political Envrionment
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THE BERI Index
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Flashcards
1. Evolution of global Marketing
Picture
EPRG Model
Examples of Marketing Types
See picture
Internationalization Motives
See picture
Int. Marketing means managing differeneces and interdepencies between countrys
Drivers of interdependence...
Differences vs. similarities pertaining to....
See picture
Autonomy versus coordination: Mention examples of coordination
Differentation vs. standardization. Mention examples
See picture
Responses to different environmental constellations
See picture
The world Economy: Important Trends
See picture
Indicators of a firm's degree of internationalization
See picture
Political Envrionment
See Picture
THE BERI Index
See picture
