English for Marketing
HWR Berlin Dozent: MacGregor
HWR Berlin Dozent: MacGregor
Set of flashcards Details
| Flashcards | 34 |
|---|---|
| Language | English |
| Category | English |
| Level | University |
| Created / Updated | 10.04.2013 / 26.01.2014 |
| Weblink |
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Merchandise marketed without a brand name.
generic
Assurance or probability that an equipment, machine, or material will have a relatively long continuous useful life, without requiring an inordinate degree of maintenance.
durability
A percentage of total sales volume in a market captured by a brand, product, or company.
market share
The lack of something necessary or desirable for completion or perfection; a deficiency: a visual defect.
defect
A party that supplies goods or services.
supplier
the worth of the firm
goodwill
The act of advertising.
advertisement
A promise or an assurance, especially one given in writing, that attests to the quality or durability of a product or service.
guarantee
An unsatisfied consumer need or a group of potential customers who are not yet purchasing a good or service.
gap in the market
a series of different products which form a group, all made by the same company
product line
Commerce the practice of varying products, operations, etc., in order to spread risk, expand, exploit spare capacity, etc
diversification
the contracting out of an internal business process to a third-party organization
outsourcing
out of use or practice; not current
obsolete
is the process of comparing one's business processes and performance metrics to industry bests or best pratises from other industries
benchmarking
A benefit, profit, or value of something that must be given up to acquire or achieve something else.
opportunity cost
A brand associated with expensive, high quality products.
luxury brand or premium Brand
The Person responsible for planning and managing a branded product.
brand manager
The tendency of a customer to continue buying a particular product.
brand loyalty
Using a successful brand name to launch a product in a new category.
brand stretching
The knowledge which consumers have of a brand.
brand awareness
a promise by a manufacturer or seller to repair or replace defective goods during a certain period of time.
warranty
Consumers who buy various competing products rather than being loyal to a particular brand.
brand-switchers
The extent to which an activity provides financial gain.
profitability
A small, specialised, but profitable segment of a market.
niches or niche market
The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service
market research
there is enough offers on the market and the companies can not sell their product.
saturated market
Document describing objectives, strategy, tactics, resource allocation, and media schedule and media mix to be used in reaching a targeted audience.
media plan
is the place where a retail transaction is completed
point of sale (POS)
A coordinated series of linked advertisements with a single idea or theme.
advertising campaign
Oral or written recommendation by a satisfied customer to the prospective customers of a good or service.
word of mouth
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