English
HWZ Passarellenprüfung
HWZ Passarellenprüfung
Set of flashcards Details
| Flashcards | 319 |
|---|---|
| Language | English |
| Category | English |
| Level | University |
| Created / Updated | 21.01.2013 / 13.02.2022 |
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brand positioning emphasizing the characteristics and features of a brand in comparison to its competitors
Markenplatzierung
position a product where a company decides to put its products in relation to other products
Eine Marke positionieren
product positioning the process of emphasizing the qualities and advantages of a particular product in relation to others
Produktplatzierung
positioning map a diagram that shows the qualities and advantages of a particular brand in relation to other brand
Positionierungskarte
protect a brand to stop a brand from being damaged
Eine Marke schützen
flagship brand a name given to a company’s most important product or group of products so that they can be easily recognized
Hauptmarke (Coke bei Coca-Cola)
position a brand emphasize the characteristics and benefits of a brand in relation to other brands
Produktplatzierung
brand stretching the use of a brand name that already exists for new type of product
Markenausdehnung
brand recognition the degree which people recognize a brand
Markenanerkennung
brand extension the use of a brand name that already exists for new type of product
Markenausbau
associate (v) to form a connection in your mind between two things
Verbinden
brand dilution when a brand becomes less powerful or effective
Markenschwächung
damage the core (main) brand when the most important brand becomes less powerful
Beschädigung der Kernmarke
brand identity what a brand means or represents
Markenidentität
brand awareness the degree to which people know about the name of a product
Markenbewusstsein
benefit (v,n)
There has been an increase in the number of people claiming benefit. Leistung, Nutzen; nutzen
compenstation (n)
Victims of the world's largest industrial accident were paid $470 million compensation. Entschädigung
damages (n)
The jury awarded damages of over $9 million to the victims. Schadenersatz
debt (n)
By this time we had debts of over £15,000. Schulden
deduct (v)
Nothing will be deducted from your pay without your consent. abziehen
deposit (v,n)
He made a £2,000 cash deposit on 5th April. Anzahlung; anzahlen
direct debit (n phr)
I pay all my bills by direct debit. Lastschriftverfahren
dividend (n)
The company will not be paying shareholders a dividend this year. Gewinnanteil
down payment (n phr)
She made a £500 down payment, and agreed to pay the balance with six months. Anzahlung
finance (v,n)
The scheme is being financed by the Arts Council. Finanzen; finanzieren
interest (n)
You will repay the money with interest, as agreed in the contract. Zins, Zinsen
lump sum (n phr)
Are you going to pay the whole amount in one lump sum? Einmalzahlung
mortgage (n)
On my present salary I can't get a mortgage. Hypothek
overdraft (n)
Hefty fines are payable for those woh exceed their overdraft limit. Kontoüberziehung
pension (n)
He started drawing his pension last year. Altersrente, Ruhegehalt
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