Comsama 4
Und Nummer 4
Und Nummer 4
Elemts of Communication Design
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Integrated Marketing Communication (IMC)
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Communication measures
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Print advertising
- What it is
- Common types of print media
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Key criteria and techniques for the effectiveness of print advertisements
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Establishing contact is important for print advertisement
- Explain the construct Activation
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Establishing contact is important for print advertisement
- Explain the Lambda-Hypothesis
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Ensuring abspopation is important for print advertising.
Explain it
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Conveying emotional aspects is important in print advertising
Explain it
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Promoting a cognitive understanding is important for print advertising - Explain it
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Embedding the message into memory is important for print adveritsing- explain it
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Television commercials
- Pro and cons
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Design recommendations with regard to television commercials
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Smart TV - Pros
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Radio Sports - Pros and cons
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Design recommendations with regard to radio spots
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Outdoor advertising
- What it is
- Pros
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Design recommendations with regard to outdoor advertising
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Online Marketing - Overview
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Social media marketing - General system
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Social media marketing = Community Management?
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Dos and donts in social media marketing
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Success factors in social media marketing
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Flashcards
Elemts of Communication Design
Picture
Integrated Marketing Communication (IMC)
Picture
Communication measures
Picture
Print advertising
- What it is
- Common types of print media
Picture
Key criteria and techniques for the effectiveness of print advertisements
Picture
Establishing contact is important for print advertisement
- Explain the construct Activation
Picture
Establishing contact is important for print advertisement
- Explain the Lambda-Hypothesis
Picture
Ensuring abspopation is important for print advertising.
Explain it
Picture
Conveying emotional aspects is important in print advertising
Explain it
Picture
Promoting a cognitive understanding is important for print advertising - Explain it
Picture
Embedding the message into memory is important for print adveritsing- explain it
Picture
Television commercials
- Pro and cons
Picture
Design recommendations with regard to television commercials
Picture
Smart TV - Pros
Picture
Radio Sports - Pros and cons
Picture
Design recommendations with regard to radio spots
Picture
Outdoor advertising
- What it is
- Pros
Picture
Design recommendations with regard to outdoor advertising
Picture
Online Marketing - Overview
Picture
Social media marketing - General system
Picture
Social media marketing = Community Management?
Picture
Dos and donts in social media marketing
Picture
Success factors in social media marketing
Picture
