Comsama 4
Und Nummer 4
Und Nummer 4
Set of flashcards Details
| Flashcards | 23 |
|---|---|
| Language | Deutsch |
| Category | Micro-Economics |
| Level | University |
| Created / Updated | 10.02.2016 / 10.02.2016 |
| Weblink |
https://card2brain.ch/box/comsama_4
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Elemts of Communication Design
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Integrated Marketing Communication (IMC)
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Communication measures
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Print advertising
- What it is
- Common types of print media
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Key criteria and techniques for the effectiveness of print advertisements
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Establishing contact is important for print advertisement
- Explain the construct Activation
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Establishing contact is important for print advertisement
- Explain the Lambda-Hypothesis
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Ensuring abspopation is important for print advertising.
Explain it
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Conveying emotional aspects is important in print advertising
Explain it
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Promoting a cognitive understanding is important for print advertising - Explain it
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Embedding the message into memory is important for print adveritsing- explain it
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Television commercials
- Pro and cons
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Design recommendations with regard to television commercials
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Smart TV - Pros
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Radio Sports - Pros and cons
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Design recommendations with regard to radio spots
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Outdoor advertising
- What it is
- Pros
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Design recommendations with regard to outdoor advertising
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Online Marketing - Overview
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Social media marketing - General system
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Social media marketing = Community Management?
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Dos and donts in social media marketing
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Success factors in social media marketing
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