Comsama 1
Sales 1
Sales 1
Decision-Making areas of sales management
- Which facts are included?
- Main decision making areas?
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Decision-making areas pertaining to design and structure of the sales system
- Selection of sales entities
- Design of the sales channels
Main difference and one common characteristic of a facilitator and a intermdiarian in the sales system.
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- Where is the crucial role of facilitator?
- Advantages of a Facilitator
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Types of Facilitators
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Intermediaries
- What it is...
- Wholesaler and retailer - Differences
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Design of the sales channels
- Definition
- Two basic alternatives
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Sales Channels - direct and indirect
Examples
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The decision of direct vesus indirect sales is determined by:
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Functions of retailers as an argument in favor of indirect sales
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E-Commerce: The long tail
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Depth of sales channel
- What it is
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Depth of sales channels
- What has to be considered?
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Depth of sales channel
- Example of single and two-tier channels
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Widht of sales channel
- What it is
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Objectives of a cooperation with sales partners / key accounts
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Fields of cooperation with sales partners / key accounts
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Overview of the ECR concept
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Structure of vertical marketing
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Conflicts in sales systems
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Areas of conflict betwewn companies in the industrial goods sector and their sales partners
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Cartes-fiches
Decision-Making areas of sales management
- Which facts are included?
- Main decision making areas?
Picture
Decision-making areas pertaining to design and structure of the sales system
- Selection of sales entities
- Design of the sales channels
Main difference and one common characteristic of a facilitator and a intermdiarian in the sales system.
Picture
- Where is the crucial role of facilitator?
- Advantages of a Facilitator
Picture
Types of Facilitators
Picture
Intermediaries
- What it is...
- Wholesaler and retailer - Differences
Picture
Design of the sales channels
- Definition
- Two basic alternatives
Picture
Sales Channels - direct and indirect
Examples
Picture
The decision of direct vesus indirect sales is determined by:
Picture
Functions of retailers as an argument in favor of indirect sales
Picture
E-Commerce: The long tail
Picture
Depth of sales channel
- What it is
Picture
Depth of sales channels
- What has to be considered?
Picture
Depth of sales channel
- Example of single and two-tier channels
Picture
Widht of sales channel
- What it is
Picture
Objectives of a cooperation with sales partners / key accounts
Picture
Fields of cooperation with sales partners / key accounts
Picture
Overview of the ECR concept
Picture
Structure of vertical marketing
Picture
Conflicts in sales systems
Picture
Areas of conflict betwewn companies in the industrial goods sector and their sales partners
Picture
