Wirtschaftsenglisch BA
4. Semester BWL Industrie
4. Semester BWL Industrie
Fichier Détails
| Cartes-fiches | 41 |
|---|---|
| Langue | Deutsch |
| Catégorie | Gestion d'entreprise |
| Niveau | Université |
| Crée / Actualisé | 15.05.2023 / 29.05.2023 |
| Lien de web |
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Customer has to pay net price. No discounts allowed.
strictly net
Name five phenomena which sometimes interrupt the transport chain.
weather extreme, traffic jam, accidents, strikes, demonstrations
Name consequences of interrupted transport.
damage or complete lost of merchandise, delays
Marketing is ...
a process by which the demand for goods and services is anticipated and satisfied through the conception, production, distribution and sale of goods and services.
The four areas included in marketing are ...
market research, manufacturing, advertising and distribution
Define the term product mix.
The product mix is the range of products or services offered by a company.
What is branding?
Branding is applying the company´s "signature"/image to it´s products through the use of certain colours, signs, symbols and words.
Define what a product life cycle is and name the five stages of the product life cycle.
The product life cycle is a description of the different sales levels of a product at specific stages in a product´s existence on the market. The five stages are: Research and Development, Introduction, Growth, Maturity, Saturation and Decline.
Name the four P´s.
price, product, place and promotion
Name the three methods of segmenting a market.
geographical, demographic, buyer-behaviour
Give three examples for advertising media.
Radio, TV and Newspaper
Name three examples Sales Promotion Activities.
Special Offers, Sponsorship and Samples
Define informative advertising and name examples.
Informative advertising informs people about the availability of a product or service, its features and its price, for example advertsing about cancer or vaccination.
Define reminder advertising and name examples.
Reminder advertsing has the object of informing the public that the product or service is still available. It helps to keep it in mind, for example Milka chocolate.
Define persuasive advertising and name examples.
Persuative advertising tries to persuade people to buy through the use of special techniques, espacially psychological. It is the most dominant today and is used in sales of cosmetics, narcotics and alcohol.
An ... is a note sent to tell a customer that the goods are likely to be in transit for a while but that they are on their way.
advice note
A ... is a list of goods that is descriptive and illustrative. Prices may or may not be shown.
catalogue
A ... is made when wrong, defective, inferior quality or wrong quantity of goods are received or supplied.
complaint
A ... is used when a firm does not deliver goods itself but sends them by road or rail transport.
consignment note
A ... is sent by the seller after the invoice has been paid and indicates that the invoice was too high. It can also be sent when the buyer returns goods.
credit note
A ... is generally sent by the seller showing the buyer that the amount he owes is greater than that shown on the invoice and the difference must be paid.
debit note
An ... is a written offer to do certain work or to supply certain commodities at stated cost in a specified way and under specified conditions.
estimate
A ... is a letter seeking information about goods or services which the sender is interested in.
letter of enquiry
An ... is something that is put forward to be accepted or refused.
offer
A ... is an invoice that is sent in advance before the goods are supplied and is often used for goods sent on approval or by the foreign buyer to apply for an important license or for opening a letter of credit.
pro forma invoice
A ... is an offer to sell certain goods at a price under certain conditions that are stated.
quotation
A ... is a written acknowledgement of money received.
receipt
A ... letter is sent by the seller when goods are not paid for or by the buyer in the event of delay in delivery.
reminder/collection
A ... is a document sent by a firm to its customers showing the balance due on that date.
statement of account
A ... is a written offer given in answer to an advertisment inviting quotations for large construction projects, e.g. a hopital or bridge.
tender
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