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Flashcards	60
Students	15
Language	Italiano
Category	Micro-Economics
Level	Other
Created / Updated	03.01.2018 / 08.01.2019
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In comparison to hours spent at work, the average American adult spends _____ consuming various media.

A quarter as much time

An equivalent amount of time

Twice as much time

A third as much time

A quarter as much time

An equivalent amount of time

Twice as much time

A third as much time

Which of the following statements about the wholesale and agency models for selling books is NOT true?

In the wholesale model, the retailer decides at what price to sell a book to the consumer

A result of the agency model was that Amazon’s prizes on e-books rose

Amazon supports the agency model

Amazon surprised traditional publishers by selling e-books for below their wholesale cost

In the wholesale model, the retailer decides at what price to sell a book to the consumer

A result of the agency model was that Amazon’s prizes on e-books rose

Amazon supports the agency model

Amazon surprised traditional publishers by selling e-books for below their wholesale cost

Which of the following statements is NOT true?

The number of Fortune 500 business firms using Pinterest rose over 35% in 2014

Among social networks, Twitter generates the highest amount of advertising revenue

The most popular social network tool for large corporate businesses is LinkedIn

In 2014, the top three search engine generated almost four times as much U.S. search and display advertising revenue than that generated by social network sites.

The number of Fortune 500 business firms using Pinterest rose over 35% in 2014

Among social networks, Twitter generates the highest amount of advertising revenue

The most popular social network tool for large corporate businesses is LinkedIn

In 2014, the top three search engine generated almost four times as much U.S. search and display advertising revenue than that generated by social network sites.

Which of the following is NOT a risk or cost of Internet auctions?

Price transparency

Equipment costs

Trust risks

Delayed consumption costs

Price transparency

Equipment costs

Trust risks

Delayed consumption costs

All of the following are solutions to the problem of high monitoring costs except:

Proxy bidding

Fixed pricing

Watch lists

Seller rating systems

Proxy bidding

Fixed pricing

Watch lists

Seller rating systems

Which of the following is NOT a major trend in online retail for 2014-2015?

Lunchtime purchases are the fastest growing time segment for online retail purchases

Virtual merchants using a subscription-based revenue model emerge

Online retailers increase the use of interactive marketing tools such as blogs and user-generated content

About 90% of Internet users in the United States are now online shoppers

Lunchtime purchases are the fastest growing time segment for online retail purchases

Virtual merchants using a subscription-based revenue model emerge

Online retailers increase the use of interactive marketing tools such as blogs and user-generated content

About 90% of Internet users in the United States are now online shoppers

Omni-channel merchants are also referred to as:

Bricks-and-clicks companies

Virtual merchants

Manufacturer-direct firms

Catalog merchants

Bricks-and-clicks companies

Virtual merchants

Manufacturer-direct firms

Catalog merchants

Which of the following is NOT one of the central challenges facing the online retail industry?

Lack of physical store presence

Consumer concerns about the privacy of personal information

Inconvenience in returning goods

Delivery delays

Lack of physical store presence

Consumer concerns about the privacy of personal information

Inconvenience in returning goods

Delivery delays

All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:

Developing a fast-response online order fulfillment system

Moving to a demand-pull model

High cost structures

Channel conflict

Developing a fast-response online order fulfillment system

Moving to a demand-pull model

High cost structures

Channel conflict

Which of the following is NOT an example of a transaction broker?

A stockbroker

A real estate agent

An accountant

An employment agency

A stockbroker

A real estate agent

An accountant

An employment agency

Which of the following is NOT a current major trend in B2B e-commerce?

The Internet of Things begins to impact how supply chains operate

B2B systems move towards cloud computing providers and away from individual corporate data centers

Large firms move toward consolidating regional B2B systems into global systems

Firms place a growing emphasis on rapid-response and optimal supply chain rather than lowest-cost supply chain

The Internet of Things begins to impact how supply chains operate

B2B systems move towards cloud computing providers and away from individual corporate data centers

Large firms move toward consolidating regional B2B systems into global systems

Firms place a growing emphasis on rapid-response and optimal supply chain rather than lowest-cost supply chain

Which of the following was the first step in the development of B2B commerce?

Digital storefronts

Private industrial networks

Electronic Data Interchange (EDI)

Automatic order entry system

Digital storefronts

Private industrial networks

Electronic Data Interchange (EDI)

Automatic order entry system

Which of the following statements about automated order entry systems is NOT true?

They no longer play an important role in B2B commerce

They are typically owned by the suppliers

They show goods only from a single seller

They reduce the costs of inventory replenishment

They no longer play an important role in B2B commerce

They are typically owned by the suppliers

They show goods only from a single seller

They reduce the costs of inventory replenishment

Which of the following statements about cloud-based B2B systems is NOT true?

Cloud-based B2B data networks can be implemented in short period of time

Much of the expense of the system is shifted from the B2B network provider to the firm

B2B network providers charge customers on a demand basis

Network effects apply, enabling the spreading of costs

Cloud-based B2B data networks can be implemented in short period of time

Much of the expense of the system is shifted from the B2B network provider to the firm

B2B network providers charge customers on a demand basis

Network effects apply, enabling the spreading of costs

EDI began as a(n)______system

Continuous replenishment

MRP

Document automation

Document elimination

Continuous replenishment

MRP

Document automation

Document elimination

Which of the following features of e-commerce technology enables merchants to market and sell “complex” goods and services to consumers via marketing messages that can integrate video, audio, and text?

information density

ubiquity

personalization

richness

Keyboard commands:

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= for-/backward,

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information density

ubiquity

personalization

richness

Which of the following features of e-commerce technology allows users to participate in the creation of online content?

social technology

information density

ubiquity

global reach

Keyboard commands:

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= for-/backward,

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social technology

information density

ubiquity

global reach

Which of the following is the best definition of transaction cost?

the cost of participating in a market

the expense of changing national or regional prices

the cost of finding suitable products in the market

the cost merchants pay to bring their goods to market

Keyboard commands:

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the cost of participating in a market

the expense of changing national or regional prices

the cost of finding suitable products in the market

the cost merchants pay to bring their goods to market

Which of the following statements about the Web is NOT true?

The Web is both a communication infrastructure and an information storage system

The Web provides access to pages written in HyperText Markup Language

The Web was the original “killer app”

The Web is the technology upon which the Internet is based

Keyboard commands:

= turn,

= for-/backward,

= scroll

The Web is both a communication infrastructure and an information storage system

The Web provides access to pages written in HyperText Markup Language

The Web was the original “killer app”

The Web is the technology upon which the Internet is based

Which of the following is NOT a characteristic of a perfect competitive market?

Its highly regulated

Price, cost and quality information are equally distributed

A nearly infinite set of suppliers compete against each other

Customers have access to all the relevant information worldwide

Keyboard commands:

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= for-/backward,

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Its highly regulated

Price, cost and quality information are equally distributed

A nearly infinite set of suppliers compete against each other

Customers have access to all the relevant information worldwide

Which of the following is NOT one of the basic technological foundations of the internet?

client/server computing

TCP/IP

packet switching

FTP

Keyboard commands:

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client/server computing

TCP/IP

packet switching

FTP

The process of slicing digital messages into parcels, sending them along different communication paths as they become available, and reassembling them at the destination point is called:

packet switching

the Transmission Control Protocol

routing

the File Transfer Protocol

Keyboard commands:

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packet switching

the Transmission Control Protocol

routing

the File Transfer Protocol

The ____ allows a natural language expression, such as Google.com to represent a numeric IP address.

Internet protocol addressing schema

uniform resource locator system

domain name system

assigned numbers and name (ANN) system

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Internet protocol addressing schema

uniform resource locator system

domain name system

assigned numbers and name (ANN) system

Which of the following is NOT an advantage of client/ server computing over centralized mainframe computing?

Each client added to the network increases the network’s overall capacity and transmission speed

It is easy to expand capacity by adding servers and clients

There is less risk that a system will completely malfunction because backup or mirror servers can pick up the slack if one servers goes down

Client/ Server networks are less vulnerable, in part because the processing load is balanced over many powerful smaller computers rather than concentrated in a single huge computer

Keyboard commands:

= turn,

= for-/backward,

= scroll

Each client added to the network increases the network’s overall capacity and transmission speed

It is easy to expand capacity by adding servers and clients

There is less risk that a system will completely malfunction because backup or mirror servers can pick up the slack if one servers goes down

Client/ Server networks are less vulnerable, in part because the processing load is balanced over many powerful smaller computers rather than concentrated in a single huge computer

The backbone of the Internet is formed by:

Metropolitan Area Exchange (MAEs)

Network Service Providers (NSPs)

Internet Exchange Points (IXPs)

Internet Service Providers (ISPs)

Keyboard commands:

= turn,

= for-/backward,

= scroll

Metropolitan Area Exchange (MAEs)

Network Service Providers (NSPs)

Internet Exchange Points (IXPs)

Internet Service Providers (ISPs)

What are the two most important management challenges in building a successful e-commerce presence?

having an accurate understanding of your business environment and an achievable business plan

identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site

develop a clear understanding of business objectives and knowing how to chose the right technology to achieve those objectives

building a team with the right skill sets and closely managing the development process

having an accurate understanding of your business environment and an achievable business plan

identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site

develop a clear understanding of business objectives and knowing how to chose the right technology to achieve those objectives

building a team with the right skill sets and closely managing the development process

In order from beginning to end, the major steps in the SDLC are:

systems analysis/ planning, systems design, building the system, implementation, and testing

systems design, testing, building the system, and implementation

systems analysis/ planning, implementation, building the system and testing

systems analysis/ planning, systems design, building, testing, and implementation

systems analysis/ planning, systems design, building the system, implementation, and testing

systems design, testing, building the system, and implementation

systems analysis/ planning, implementation, building the system and testing

systems analysis/ planning, systems design, building, testing, and implementation

Which of the following helps you understand the marketing effectiveness of your e-commerce site?

product database

inventory management system

site tracking and reporting system

shopping cart

product database

inventory management system

site tracking and reporting system

shopping cart

Which of the following is used to process certificates and private/ public key information?

Secure Sockets Layer/ Transport Layer Security

HTTP

File Transfer Protocol

data capture tools

Secure Sockets Layer/ Transport Layer Security

HTTP

File Transfer Protocol

data capture tools

The term “stateless” refers to the fact that:

no one government entity controls the Internet

system performance degrades as more simultaneous users require service

the server does not have to maintain an ongoing dedicated interaction with the client computer

Web servers may maintain multiple instances of server software to handle request

no one government entity controls the Internet

system performance degrades as more simultaneous users require service

the server does not have to maintain an ongoing dedicated interaction with the client computer

Web servers may maintain multiple instances of server software to handle request

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