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Micro-Economics
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 6: Segmentation, targeting and positioning: Building the right relationships with the right customers
Macro-Economics
Principles of Macroeconomics
Fall 2016, @D-MTEC, Prof. Sturm
Micro-Economics
Production and Operations Management
Autumn Semester 2017, Production and Operations Management @D-MTEC, ETH Zurich, Prof. Dr. T. Netland
Micro-Economics
GlobMark
MSE GlobMark
Finance
Managerial Accounting Chapters 4-6
Managerial Accounting Chapters 4-6
Finance
International Financial Management lectures 1-4
IFM lectures and notes 1-4
Marketing
The 22 immutable laws of marketing
violate them at your own risk