Operations management is...
... the activity of managing the resources of the organization that deliver goods and services
Where in Porter's Value Chain is Operations located?
Supplier => Input => Process => Output => Customer
4M (and extensions)?
Man, Machine, Material, Method
(Money, Measurement, Milleau)
Market based view?
What does the customer want?
Resource based view?
What can we offer to the customer?
SWOT: SW => internal, OT => external, environment
Political, Economic, Social, Technological, Environmental, Legal
=> To study environment