Lernkarten Bibliothek Aktivierungscode eingeben
Marketing
Banach Analyzing the Marketing Environment 1
Macro- & Micro Environment
Marketing
Banach Consumer Decision Prozess
Consumer Decision Prozess
Marketing
Banach Strategic Marketing Planning Prozess: Marketing Plan, Growth Strategies, Macro Strategies
Strategic Marketing Planning Prozess: Marketing Plan, Growth Strategies, Macro Strategies
Marketing
Marketing
Marketing 1 online FHNW / Chapter 1
Kapitel 1
Marketing
Media and Cultures
Notes of Classes + Book
Marketing
Marketing
Marketing at the TU München
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 13: Communicating customer value: Personal selling and direct marketing
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 12: Communicating customer value: Advertising, sales promotion and public relations
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 11: Retailing and wholesaling
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 10: Marketing channels and supply chain management
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 9: Pricing: understanding and capturing customer value
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 8: New-product development and product life-cycle strategies
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 7: Product, services and branding strategy
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 6: Segmentation, targeting and positioning: Building the right relationships with the right customers
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 5: Consumer and Business Buying Behaviour
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 4: Managing Marketing Information
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 2: Company and Marketing Strategy: partnering to build customer relationships
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 3: The Marketing Environment
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 1: Managing profitable customer relationships