Marketing an Introduction, Gary Armstrong
Chapter 13: Communicating customer value: Personal selling and direct marketing
Chapter 13: Communicating customer value: Personal selling and direct marketing
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Kartei Details
| Karten | 36 |
|---|---|
| Sprache | English |
| Kategorie | Marketing |
| Stufe | Universität |
| Erstellt / Aktualisiert | 01.06.2013 / 31.05.2022 |
| Lizenzierung | Kein Urheberrechtsschutz (CC0) |
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These employees are well-educated, well-trained professionals who work to build and maintain long-term customer relationships by listening to their customers, assessing customer needs, and organizing the company's efforts to solve customer problems. Who are these employees?
Of the following, which is the least creative sales position?
_______ involves two-way, personal communication between salespeople and individual customers–whether face-to-face, by telephone, through video or Web conferences, or by other means
What is the role of a chief revenue, or chief customer, officer?
Of the three typical types of sales force structures, which one is often supported by many levels of sales management positions in specific geographical areas?
Which of the following is not a disadvantage of a product sales force structure?
Members of a company's ________ travel to call on customers in the field.
Which activity is not typical for a sales assistant?
