Marketing an Introduction, Gary Armstrong
Chapter 3: The Marketing Environment
Chapter 3: The Marketing Environment
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Kartei Details
| Karten | 43 |
|---|---|
| Sprache | English |
| Kategorie | Marketing |
| Stufe | Universität |
| Erstellt / Aktualisiert | 22.04.2013 / 01.06.2022 |
| Lizenzierung | Kein Urheberrechtsschutz (CC0) |
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Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
You are directed to study the factors that are larger societal forces that affect your company–demographic, economic, natural, technological, political, and cultural. What are you studying?
All of the groups within a company are called the ________.
Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as _______
Which type of market buys goods and services for further processing or for use in the production process?
A company's marketing environment includes various ________ that are made up of groups that have an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.
A radio station that carries news, features, and editorial opinions about your area is which type of public?
Workers, managers, and members of the board of directors are all part of a company's ________.
