The Business - U5
HWZ 2012
HWZ 2012
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Lernkarten
perspective (n)
view / Sicht
convenience (n)
for s'one's comfort / Annehmlichkeit
marketing mix (or 4 P's)
product, place, price and place / Mischung aus Produkt, Ort, Zeit, Preis
to blend
to mix / vermischen, verschmelzen
to adapt
to change / anpassen
product life cycle
the life pattern of a product / Produkts Lebenszyklus
accessory (-ies) (n)
side features / Accessoire
spare parts
extra or replacement parts for machines / Ersatzteile
mail-order (n)
buying through a catalogue / Katalogbestellung
to distribute
to spread out, divide up, seen over a wide area / sich verbreiten , verteilen
coupon (n)
voucher / Coupon, Gutschien
undercover marketing
marketing in which consumers do not realise they are being marketed to / versteckte Werbung
direct marketing
promoting products to target customers through e.g. addressed mail / direktes Marketing
product placement
putting products or references to products in media like films or video games / Produktewerbung in Filmen, Videospielen etc.
viral marketing
marketing that spreads from consumer to consumer, often online / virales Marketing
market segmentation
dividing the market into different groups of customers / Markt Segmentierung
a declining market
a market which is getting smaller / abnehmender Markt
to enter the market
to start selling your product in a new market / in den Markt einsteigen
to flood the market
when there are too many of one type of product in a market / den Markt überfluten
market leader
the product with the highest sales in a particular area of the market / Marktführer
niche market
a product for a small segment of the market (e.g. only for climbers) / Marktnische
market research
doing a study of the market (e.g. through surveys) to see the demand for something / Marktforschung
market share
the amount of the market a company 'owns' through selling its products/services / Marktanteil
loss leader
product sold at a low price to encourage sales of another product / Lockangebot
to bundle
to sell several products combines as one product / bündeln
organic (adj)
natural / biologisch
a premium price
expensive / teuer
to diversify
to do different things / diversifizieren
profit margin
how much money you make at the end of the day / Marge
to update
to make s'th up to date / auf den neusten Stand bringen
unusual flavour
the taste is not what one is used to / ungewöhnlicher Geschmack
crunchy (adj)
crispy / knusprig
a mature market
the opposite of a new market / ein reifer Markt
branded (goods/products)
products with a famous name / Markenartikel
(not) a matter of price
the price is (not) important / Der Preis ist (nicht) wichtig
ordinary (adj)
standard, common, usual / normal, gewöhnlich
celebrity (n)
famous person / Prominenter
posh (adj)
upmarket / edel
get something fixed
to mend, repair / reparieren lassen
room for negotiation
space to discuss / possibility to discuss terms and conditions / Verhandlungspielraum
