Produkt und Preis 3
Preis (1-65)
Preis (1-65)
Kartei Details
| Karten | 24 |
|---|---|
| Sprache | Deutsch |
| Kategorie | BWL |
| Stufe | Universität |
| Erstellt / Aktualisiert | 13.12.2015 / 16.12.2015 |
| Weblink |
https://card2brain.ch/box/produkt_und_preis_3
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| Einbinden |
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The importance of Pricing in Business pratice
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Complexity in Pricing
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Multidimensional consequences of pricing
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Two basic Perspectives of Pricing
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Classical pricing theory
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Price elasticity of demand
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Factors leading to a low price elasticity
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Cross price Elasticity
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Price Experiments
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Behavioral Pricing
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SR Model of the Classical Price Theory and SOR Model of Price Information Processing
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Key Research Fields and Concepts of Behavioral Pricing Research
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Acquisition of Price Information
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Price Threshold = Preisgrenze
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Weber's Law
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Referenzpreise
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Referenzpreise
Drei empirische Generalisierungen
Spezifisches Referenzpreismanagement
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Prospect Theory
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Price as a quality indicator
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Price fairness
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Price knowledge
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Factors that influence the pricing
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Cost based Pricing
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Setting prices: Preceptions of competitors prices are often dstorted
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