Management
ZHAW. International Management. Management.
ZHAW. International Management. Management.
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Lernkarten
What's the characteristic of an international enterprises?
-import/export
-do not invest outside of their country
What's the characteristic of a MNE?
-are managed from their home country
-production/marketing in many other countries
What's the characteristic of a TNE?
-operate in many countries
-delegate decisions to local managers
-use local knowledge
What's the characteristic of o global enterprise?
-finding markets in whichever country is most suitable
-global ownership (often internet)
What's the characteristic of a born global?
-try to get competitive advantage from the beginning in many countries
(-mostly small/medium sized)
-e.g. Google
What's the characteristic of a born again global?
-firstly focused on domestic market
-suddenly rapid internationalization
-e.g. Facebook
Explain B2C?
-sales cycle is shorter
-buy product immediately
-emotional
-based on price & product
Explain B2B?
-longer sales process
-decisions at different levels
-less emotions
What belongs to the magnetism of vision?
Motivating
Catchy
Understandable
Attractive
Ambitious
Enthusiasm
Exceptional
What belongs to a horizontal structure?
-functional
-divisional
-matrix
-teams
-networks
What are the top 3 reasons for going international? (Swiss International Entrepreneurship Survey 2013)
1. demand of foreign customers
2. limited home market
3. using the existing networks
What is the definition of management?
Activity of getting things done with the aid of people & other resources.
What is the definition of a manager?
Someone who get things done with the aid of people & other resources.
What are the 3 components of scope of management?
-functional scope (performance)
-social scope (behavior)
-mental scope (leadership)
What are the 4 most important tasks of management?
-leading
-planning
-organising
-controlling
What are the 3 theories of shaping the context in management?
-determinism (ext. factor)
-managerial choice (org. is influencing)
-interaction (both)
What is the purpose of managament?
1. it's a process
2. to reach goals
3. within time, with a system, with resources
4. considering the environment
Managers act on which assumptions?
-culture
-competitive environment
-general environment
-stakeholders
How can a company increase the entrance barriers?
-patents
-technological standards
-first mover advantage
-economies of scale
-economies of scope
What contains the internal analysis?
-resources, capabilities, core competences
-strength & weaknesses
Which 2 components lead to the core competencies?
-resources
-capabilities
What are the pros of outsourcing?
-cost savings
-technology
-flexibiity
-specialization
What are the 3 perspectives on the strategy process and who developed them?
1. planning view (Ansoff)
2. learning view (Mintzberg)
3. political view (Lindblom)
What are the 3 levels of strategy?
1. corporate level
2. business level
3. functional level
Considering the Ansoff Matrix it is believed that the strategy can aim for what?
-growth
-stability
-renewal
Which 3 forms of the diversification do we know?
-horizontal integration (FB, WhatsApp)
-vertical integration (Apple - Apple shops)
-unrelated diversification (new markets outside the industry)
Which 4 leadership behaviors are essential (McKinsey)?
-be supportive
-operate with strong results orientation
-seek different perspectives
-solve problems effectively
Name some biases in the decision making process?
-prior hypothesis
-representativeness
-optimism
-illusion of control
-escalating commitment
-emotional attachment
Name the 5 leadership styles in the decision making process?
-autocratic
-information-seeking
-consulting
-negotiating
-group
